# TVSquared

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tvsquared

- Industry: Software
- Headquarters: Edinburgh, UK
- Website: www.tvsquared.com
- Total disclosed funding: $11M
- Latest round: Series B (Mar 20, 2018)
- Investors on record: 2

## About

TVSquared Limited is a data analytics company specializing in measuring and optimizing television advertising campaigns for brands and agencies, leveraging advanced technology to deliver actionable insights and maximize advertising effectiveness.Founded in 2012 and headquartered in Edinburgh, UK, TVSquared Limited provides analytics solutions for television advertising. In March 2022, the company was acquired by Innovid for USD 160 mn in cash and stock, highlighting its strategic importance in the advertising technology sector. The firm has completed 4 total deals since inception, reflecting its evolving business strategy.TVSquared Limited specializes in analytics for television advertising, offering advanced solutions that enable brands and agencies to measure campaign performance and optimize their advertising strategies. Their platform allows for real-time data integration and actionable insights across various television channels, enhancing the effectiveness of advertising spend.In 2022, TVSquared Limited reported a revenue of USD 5,510,400.70, with an EBITDA of USD -14,420,419.60, reflecting the company's investment in growth and development.TVSquared Limited's recent acquisition by Innovid is expected to enhance its product offerings and expand its market reach. The company plans to leverage the USD 160 mn from the acquisition to develop new analytics innovations and expand into new geographic regions, aiming to enhance its presence in North America and Europe by 2023.

## Funding rounds

- Series B, Mar 20, 2018, $8.5M — West Coast Capital, Scottish Enterprise
- Seed, Apr 29, 2016, $2.9M — West Coast Capital

## Investors

- West Coast Capital — Seed, Series B
- Scottish Enterprise (https://capitalatlas.ai/funds/scottish-enterprise) — Series B