# tvScientific

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tvscientific

- Industry: Marketing/Advertising
- Headquarters: El Segundo, US
- Website: www.tvscientific.com
- Total disclosed funding: $74M
- Latest round: Series B (Feb 3, 2025)
- Investors on record: 11

## About

Based in California, US, and founded in 2020 by CEO Jason Fairchild, CPO David Koye, Bill Gross, and Kent Wakeford, tvScientific, Inc. operates as a performance advertising platform built for the connected TV (CTV), offering a self-managed solution designed for advertisers to simplify and automate TV buying and optimization by using data to achieve the real value of TV advertising. In April 2022, tvScientific, Inc. raised USD 20 million in a Series A funding led by Norwest Venture Partners, with participation from NBCUniversal, Comcast Ventures, and Hearst Ventures. In January 2025, tvScientific, Inc. raised USD 25.5 million in series B funding led by new investor NewRoad Capital Partners, with participation from returning investors Norwest Venture Partners, S4S Ventures, and Progress Ventures. Other new investors Roku, Inc. and Second Alpha Partners also participated in the round.


tvScientific provides connected tv advertising and attribution platform that brings together optimization, attribution, and media buying to help advertisers drive business outcomes. In addition, the platform also offers multiple features, such as digital targeting on CTV, CTV supply path optimization, CTV campaign delivery measurement, CTV campaign optimization, CTV reporting plus second screen response, and creating better performing videos.

The company plans to use its proceeds from February 2025 funding to expand its customer base by 10x over the next two years and strengthen CTV as a competitive performance channel for advertisers.

## Funding rounds

- Series B, Feb 3, 2025, $26M — Norwest Venture Partners, Progress Ventures, Roku, Inc., Second Alpha, NewRoad Capital Partners, S4S Ventures
- Series B, Feb 3, 2025, $26M — Norwest Venture Partners, Progress Ventures, Roku, Inc., Second Alpha, NewRoad Capital Partners, S4S Ventures
- Series A, Apr 21, 2022, $20M — Norwest Venture Partners, Comcast Ventures, NBCUniversal Media, LLC, Hearst Ventures
- Seed, Apr 6, 2021, $3M — Idealab, Aperiam Ventures

## Investors

- Idealab (https://capitalatlas.ai/funds/idealab) — Seed
- Aperiam Ventures (https://capitalatlas.ai/funds/aperiam-ventures) — Seed
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series A, Series B
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series A
- NBCUniversal Media, LLC — Series A
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series A
- Progress Ventures (https://capitalatlas.ai/funds/progress-ventures) — Series B
- Roku, Inc. — Series B
- Second Alpha (https://capitalatlas.ai/funds/second-alpha) — Series B
- NewRoad Capital Partners (https://capitalatlas.ai/funds/newroad-capital-partners) — Series B
- S4S Ventures (https://capitalatlas.ai/funds/s4s-ventures) — Series B