# TVision Insights

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tvision-insights

- Industry: Software
- Headquarters: Boston, US
- Website: www.tvisioninsights.com
- Total disclosed funding: $21M
- Latest round: Series C (Nov 9, 2022)
- Investors on record: 8

## About

Based in Boston, US, TVision Insights, Inc. specializes in providing sophisticated measurement solutions that enhance understanding of viewer engagement and attention across television platforms.Founded in 2014, TVision Insights, Inc. focuses on delivering comprehensive insights into viewer behavior. The company has successfully executed 11 deals with its most recent funding round occurring on June 28, 2024. During this Series C round, TVision raised USD 12.00 mn, led by iSpot.tv, Inc., and joined by other investors including Accomplice, Golden Ventures, and SIG Asia Investment. The total amount raised by the company now stands at USD 12.00 mn, giving it a current valuation of USD 72.995 mn. The founders, Dan Schiffman and Yan Liu, have contributed significantly to the company's vision, while Noam Schneider serves as CEO.TVision Insights offers advanced measurement solutions that provide insights into viewer engagement across television platforms. Their flagship product, TVision Signal, ranks the top 20 connected TV (CTV) shows based on a unique Power Score, integrating CTV viewership and engagement metrics. Their technology employs in-home computer vision, IoT, and data processing to track real-time content consumption, enabling marketers and networks to understand the resonance of advertisements and programming with audiences. TVision's clients include leading brands and advertising agencies across North America and Europe.TVision operates a subscription-based business model, providing its SaaS platform to clients seeking audience measurement capabilities. Clients can access detailed analytics on viewer attention and content performance through annual contracts or partnerships. The service structure includes tiered pricing plans that cater to various customer segments, from small advertising agencies to major media conglomerates. The company’s primary products, including TVision Signal, assist clients in making informed decisions regarding advertising placements and programming strategies, driving accountability in advertising practices.In June 2024, TVision Insights, Inc. raised funding from NTT DOCOMO Ventures to strengthen its corporate marketing solutions business. The company aims to expand its product offerings and enhance its market presence, focusing on new geographic regions and potentially expanding into additional markets by leveraging this funding. The investment will support the development of new products tailored to client needs, further solidifying TVision's position in the audience measurement space.

## Funding rounds

- Series C, Nov 9, 2022, $12M — SIG Asia Investment, Golden Ventures, iSpot.tv, Inc., Accomplice
- Series A, Sep 21, 2016, $6.3M — ITOCHU Technology Ventures, Golden Ventures, Project 11 Ventures, Jump Capital, Accomplice
- Seed, Dec 16, 2015, $2.5M — Golden Ventures, Project 11 Ventures, Sigma Prime Ventures

## Investors

- Golden Ventures (https://capitalatlas.ai/funds/golden-ventures) — Seed, Series A, Series C
- Project 11 Ventures (https://capitalatlas.ai/funds/project-11-ventures) — Seed, Series A
- Sigma Prime Ventures (https://capitalatlas.ai/funds/sigma-prime-ventures) — Seed
- ITOCHU Technology Ventures (https://capitalatlas.ai/funds/itochu-technology-ventures) — Series A
- Jump Capital (https://capitalatlas.ai/funds/jump-capital) — Series A
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Series A, Series C
- SIG Asia Investment (https://capitalatlas.ai/funds/sig-asia-investment) — Series C
- iSpot.tv, Inc. — Series C