# Turo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/turo

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.turo.com/
- Total disclosed funding: $220M
- Latest round: Series E (Feb 5, 2020)
- Investors on record: 15

## About

Founded in 2009 by Shelby Clark and based in California, US, Turo Inc., fka RelayRides is an online marketplace platform-based company that offers a car and truck sharing service to its users. In March 2023, G Squared agreed to acquire a 2.98% minority stake in Turo, Inc. from SK Holdings for USD 67.5 million. The transaction was completed later that month. As of September 2025, the company is led by its CEO, Andre Haddad.

Turo is a peer-to-peer car sharing marketplace that allows users to rent vehicles directly from local hosts, bypassing traditional rental counters. Through its app-based platform, Turo offers access to over 1,600 unique makes and models, with pickup options including airport delivery, remote handoffs, and home drop-offs. Hosts benefit from tools to manage listings, automate communication, and access insurance and financing services. Turo’s model empowers small businesses and individuals to monetize their vehicles while providing renters with personalized, convenient, and diverse car rental experiences.

Turo generates revenue primarily through a commission-based model, taking 10–40% of each rental transaction depending on the host’s chosen protection plan. It also earns from trip fees charged to renters, insurance packages for both hosts and guests, and additional charges like late returns, excess mileage, and cleaning fees.

## Funding rounds

- Series E, Feb 5, 2020, $30M — Allen & Company, Manhattan Venture Partners
- Series D, Mar 13, 2018, $5M — Sumitomo Corporation, American Express Ventures
- Series D, Jul 21, 2017, $92M — Kleiner Perkins, Canaan Partners, Trinity Ventures, Shasta Ventures, August Capital, Mercedes-Benz Group AG, GV, SK, Founders Circle Capital, Liberty Mutual Strategic Ventures
- Series C, Aug 18, 2015, $47M — Kleiner Perkins, Canaan Partners, Trinity Ventures, Shasta Ventures, August Capital, GV
- Series B, Jun 24, 2014, $35M — Canaan Partners, Trinity Ventures, Shasta Ventures, August Capital, GV
- Series A, Sep 10, 2013, $3M — Shasta Ventures, August Capital, GV, General Motors Ventures
- Series A, Jul 7, 2011, $3.6M — Shasta Ventures, August Capital, GV
- Series A, Dec 14, 2010, $5.1M — August Capital, GV

## Investors

- August Capital (https://capitalatlas.ai/funds/august-capital) — Series A, Series B, Series C, Series D
- GV (https://capitalatlas.ai/funds/gv) — Series A, Series B, Series C, Series D
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A, Series B, Series C, Series D
- General Motors Ventures (https://capitalatlas.ai/funds/general-motors-ventures) — Series A
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series B, Series C, Series D
- Trinity Ventures (https://capitalatlas.ai/funds/trinity-ventures) — Series B, Series C, Series D
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series C, Series D
- Mercedes-Benz Group AG — Series D
- SK — Series D
- Founders Circle Capital (https://capitalatlas.ai/funds/founders-circle-capital) — Series D
- Liberty Mutual Strategic Ventures (https://capitalatlas.ai/funds/liberty-mutual-strategic-ventures) — Series D
- Sumitomo Corporation — Series D
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series D
- Allen & Company — Series E
- Manhattan Venture Partners (https://capitalatlas.ai/funds/manhattan-venture-partners) — Series E