# Tune

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tune

- Industry: Software
- Headquarters: Seattle, US
- Website: www.hasoffers.com
- Total disclosed funding: $36M
- Latest round: Series B (Jan 28, 2015)
- Investors on record: 4

## About

Tune operates a Partner Marketing Platform that enhances the management of marketing partnerships through advanced data analytics and automation, catering to brands, agencies, and networks in various global markets.Founded in 2009 in Seattle, US, Tune specializes in partnership marketing solutions. The company was established by Dano Leman, Kyle Godfrey-Ryan, and Lee Brown. The latest funding round, a Series B amounting to USD 27.00 mn, was completed in January 2015, led by Icon Ventures with the participation of Accel and Performance Equity Management. To date, the company has successfully raised a total of USD 27.00 mn, achieving a current valuation of USD 231.43 mn.TUNE's primary offering is its Partner Marketing Platform, a customizable Software as a Service (SaaS) solution designed for effective management of marketing partnerships. It includes advanced automation, real-time data streaming, and proactive fraud prevention. The platform serves direct-to-consumer brands, financial services firms, and subscription providers across North America, Europe, and Asia-Pacific, offering tailored solutions such as white labeling and personalized dashboards.TUNE generates revenue via a structured subscription model for its Partner Marketing Platform, where clients pay a monthly fee for access to extensive tools including fraud prevention and data analytics. The company also provides professional services for custom solutions, enhancing its revenue streams. Its API-based architecture features over 650 endpoints, ensuring flexible integration options and supporting scalable growth across B2B transactions and direct partnerships.Following the USD 27.00 mn Series B funding in January 2015, TUNE plans to invest in the development of new products aimed at enhancing its platform capabilities. The funding will also support expansion into new international markets, although specific regions have yet to be detailed. The company aims to leverage this funding to further optimize its service offerings and expand its reach in the global marketplace.

## Funding rounds

- Series B, Jan 28, 2015, $27M — Accel, Sagard Private Equity Solutions, Icon Ventures
- Series A, May 21, 2013, $9.4M — Accel, Founders' Co-op

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B
- Founders' Co-op (https://capitalatlas.ai/funds/founders-co-op) — Series A
- Sagard Private Equity Solutions (https://capitalatlas.ai/funds/sagard-private-equity-solutions) — Series B
- Icon Ventures (https://capitalatlas.ai/funds/icon-ventures) — Series B