# Tumblr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tumblr

- Industry: Internet
- Headquarters: New York, US
- Website: www.tumblr.com
- Total disclosed funding: $125M
- Latest round: Series E (Sep 26, 2011)
- Investors on record: 7

## About

Based in the US, Tumblr is a social networking platform that allows users to share and discover multimedia content, focusing on pop culture and internet trends.Tumblr is a social media platform designed for content sharing and discovery, founded in New York, US. The company was acquired by Yahoo Inc. in a TRADE SALE for USD 1.1 bn in June 2013. The founder, Marília Gaiovicz, has contributed to the tech landscape with this venture. Hudson Nepomuceno is the current CEO.Tumblr specializes in social media content curation and engagement. Its platform enables users to share trending topics, images, and multimedia, catering to both individual users and brands aiming to enhance their online presence. Users typically include millennials and Gen Z, engaging through mobile apps and web interfaces. The company promotes artistic works, fashion collections, and cultural discussions, with a market presence in North America, Europe, and parts of Asia.Tumblr generates revenue primarily through advertising partnerships and promotional collaborations. Brands can access various advertising packages, including sponsored posts and featured content. Users enjoy free content while brands pay for enhanced visibility. The platform strategically places advertising slots within user feeds to connect brands with target audiences.Looking ahead, Tumblr plans to enhance its platform with new product features aimed at improving user engagement. The company is targeting expansions in markets across Europe and Asia by 2025. The funding from the TRADE SALE in 2013 will support these initiatives, allowing Tumblr to refine its offerings and broaden its reach.

## Funding rounds

- Series E, Sep 26, 2011, $85M — Draper Fisher Jurvetson, Hong Shan, Insight Partners, Greylock Partners, Union Square Ventures, Spark Capital, TCG
- Series D, Dec 17, 2010, $30M — Hong Shan, Union Square Ventures, Spark Capital
- Series C, Apr 20, 2010, $5M — Union Square Ventures, Spark Capital
- Series B, Dec 11, 2008, $4.5M — Union Square Ventures, Spark Capital
- Series A, Oct 19, 2007, $0.8M — Union Square Ventures, Spark Capital

## Investors

- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series A, Series B, Series C, Series D, Series E
- Spark Capital — Series A, Series B, Series C, Series D, Series E
- Hong Shan — Series D, Series E
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series E
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series E
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series E
- TCG (https://capitalatlas.ai/funds/tcg) — Series E