# Tulu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tulu

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.tulu.io
- Total disclosed funding: $51M
- Latest round: Series A (Nov 19, 2025)
- Investors on record: 15

## About

Based in New York, US, and founded in 2021 by its CCO Yael Shemer, and CEO Yishai Lehavi, Tulu, Inc. operates as a rental platform. In November 2025, Tulu, Inc. raised USD 17 million in series A funding co-led by Greensoil Investments, Robert Bosch Venture Capital and New Era Capital Partners, with participation from Regeneration. VC, Good Company, Aviv Growth Partners, and i3 Equity Partners. 

Tulu offers micro-bodega-style self-serve shops as well as on-demand rentals of home products, household supplies, and apartment essentials, including vacuum cleaners, printers, projectors, and small cooking appliances. In addition, the company offers a mobile application for both Android and iOS users.

The company will use the November 2025 funding to expand its global network of IoT-based product access units and enhance AI capabilities for personalized user experiences.

## Funding rounds

- Series A, Nov 19, 2025, $17M — Robert Bosch Venture Capital, Greensoil Investments, i3 Equity Partners, New Era Capital Partners, Regeneration.VC, Aviv Growth Partners, Good Company
- Series A, Sep 21, 2022, $5M — Mizrahi Tefahot Bank, Robert Bosch Venture Capital, Round Hill Capital, New Era Capital Partners, Aviv Growth Partners, Tal Ventures, Good Company, Trifare
- Series A, Apr 20, 2022, $26M — Robert Bosch Venture Capital, Round Hill Capital, i3 Equity Partners, New Era Capital Partners, Ground Up Ventures, Karcher New Venture, Aviv Growth Partners, Infinity Ventures, Tal Ventures, Good Company
- Seed, Apr 13, 2021, $3M — Kairos Ventures, i3 Equity Partners, Ground Up Ventures

## Investors

- Kairos Ventures (https://capitalatlas.ai/funds/kairos-ventures) — Seed
- i3 Equity Partners (https://capitalatlas.ai/funds/i3-equity-partners) — Seed, Series A
- Ground Up Ventures — Seed, Series A
- Robert Bosch Venture Capital (https://capitalatlas.ai/funds/robert-bosch-venture-capital) — Series A
- Round Hill Capital (https://capitalatlas.ai/funds/round-hill-capital) — Series A
- New Era Capital Partners (https://capitalatlas.ai/funds/new-era-capital-partners) — Series A
- Karcher New Venture (https://capitalatlas.ai/funds/karcher-new-venture) — Series A
- Aviv Growth Partners (https://capitalatlas.ai/funds/aviv-growth-partners) — Series A
- Infinity Ventures (https://capitalatlas.ai/funds/infinity-ventures) — Series A
- Tal Ventures (https://capitalatlas.ai/funds/tal-ventures) — Series A
- Good Company (https://capitalatlas.ai/funds/good-company) — Series A
- Mizrahi Tefahot Bank — Series A
- Trifare — Series A
- Greensoil Investments (https://capitalatlas.ai/funds/greensoil-investments) — Series A
- Regeneration.VC (https://capitalatlas.ai/funds/regeneration-vc) — Series A