# Tulip Retail

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tulip-retail

- Industry: Software
- Headquarters: Canada
- Website: www.tulip.com
- Total disclosed funding: $79M
- Latest round: Series C (Jun 24, 2021)
- Investors on record: 15

## About

Tulip Retail, Inc. specializes in advanced retail customer engagement solutions, enhancing personalization and efficiency in shopping experiences for retailers worldwide.Founded in 2013 in Canada, Tulip Retail, Inc. provides solutions that help retailers improve customer relations. The company has raised a total of USD 28.00 mn through multiple funding rounds, with the most recent being a SERIES C round of USD 28.00 mn in June 2021 led by Arrowroot Capital. Tulip has undertaken strategic initiatives to enhance its offerings and has not indicated any significant changes in business operations. The company is co-founded by Aude Dufour, Paul Lee, and Terrell Anderson, with Ali Asaria serving as CEO.Tulip offers advanced retail customer engagement solutions designed to enhance personalization and efficiency in the shopping experience. Their core offerings include Tulip Clienteling, a leading solution that enables sales associates to foster deeper relationships with customers, and Tulip Online Assisted Selling, which utilizes SMS communication and live human interaction to provide tailored service for online shoppers. Additionally, Tulip provides a mobile-first Point of Sale (POS) system that allows retailers to manage inventory and sales from anywhere, effectively merging in-store and online experiences. This suite of products serves a diverse clientele, including high-profile retailers like Mulberry, Saks Fifth Avenue, and COACH, across various geographical markets, including North America and Europe, where they help retailers enhance customer loyalty and optimize sales operations.Tulip operates on a subscription-based revenue model, providing its clients access to its suite of products and services through annual or monthly fees. Retailers partner with Tulip to implement its clienteling and POS systems, streamlining sales processes and improving customer interactions. A retailer pays for Tulip’s POS system based on the number of licenses required for their sales associates. These transactions typically involve ongoing collaboration between Tulip and its retail clients, focusing on training, support, and the continuous evolution of retail strategies. The company’s revenue structure is reinforced by its flagship offerings, including Tulip Clienteling and Tulip Online Assisted Selling, which are designed to meet the growing demand for omnichannel retail solutions.In June 2021, Tulip Retail, Inc. raised USD 28.00 mn in SERIES C funding, which will be utilized to support future expansion. The funding will aid in growing the sales and marketing team, accelerating roadmap development, and increasing global expansion efforts. Tulip aims to enhance its market presence, particularly in new geographic regions, though specific targeted markets have not been disclosed.

## Funding rounds

- Series C, Jun 24, 2021, $28M — BDC Capital, Arrowroot Capital
- Series B, Aug 22, 2017, $40M — Kleiner Perkins, Uncork Capital, Jump Capital, Math Venture Partners
- Series A, Mar 8, 2016, $8.8M — Fung Capital Asia Investments Limited
- Seed, Oct 3, 2013, $2.4M — Inovia Capital, Uncork Capital, Lerer Hippeau Ventures, Founder Collective, Kima Ventures, BufferBox, BoxGroup, Promus Ventures, Align Ventures

## Investors

- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Seed
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Seed, Series B
- Lerer Hippeau Ventures — Seed
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- BufferBox — Seed
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed
- Promus Ventures (https://capitalatlas.ai/funds/promus-ventures) — Seed
- Align Ventures (https://capitalatlas.ai/funds/align-ventures) — Seed
- Fung Capital Asia Investments Limited (https://capitalatlas.ai/funds/fung-capital-asia-investments-limited) — Series A
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series B
- Jump Capital (https://capitalatlas.ai/funds/jump-capital) — Series B
- Math Venture Partners (https://capitalatlas.ai/funds/math-venture-partners) — Series B
- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Series C
- Arrowroot Capital (https://capitalatlas.ai/funds/arrowroot-capital) — Series C