# Tuft + Paw

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tuft-paw

- Industry: Consumer Products
- Headquarters: Vancouver, Canada
- Website: www.tuftandpaw.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Oct 30, 2021)
- Investors on record: 3

## About

Tuft + Paw specializes in designing premium cat products that enhance the well-being and lifestyle of cats and their owners, emphasizing both aesthetics and functionality.Tuft + Paw creates innovative cat products, including litter boxes and food tailored to feline needs. Founded by Jackson Cunningham, the company is based in Vancouver, Canada. In October 2021, Tuft + Paw raised USD 1.00 mn in Seed funding from Blue Collective and other investors, totaling USD 1.00 mn raised to date.Tuft + Paw specializes in creating high-quality cat products designed to enhance the well-being and lifestyle of cats and their owners. Their core offerings include innovative litter boxes such as the Cove Litter Box and its simplified version, the Cubby, which emphasize aesthetics alongside functionality. Additionally, the company provides a range of cat food developed in collaboration with feline nutrition experts, ensuring that their offerings cater to the nutritional needs of cats. Their signature litter is formulated to be ultra low tracking, clumping, and dust-free, disintegrating completely in water for easy cleanup. These products target cat owners who prioritize both style and functionality, with a customer base spanning the United States and Canada, appealing particularly to environmentally conscious consumers looking for modern solutions for their pets.Tuft + Paw generates revenue primarily through direct-to-consumer sales of their premium cat products, including litter, food, and furniture, which are marketed through their online platform. The transaction structure involves a subscription model for the litter, providing customers the option to receive regular shipments at discounted rates, including promotional offers such as a percentage off first-time purchases. Their pricing strategy reflects the quality of their offerings, with products like the Cove Litter Box and Really Great Cat Food positioned as premium items in the market. Customers engage with the brand through online purchases, and transactions are streamlined via the company's e-commerce site, which emphasizes user-friendly navigation and customer support. The integration of exclusive items and limited-edition launches contributes to customer loyalty and repeat purchases, establishing a robust revenue stream.Following the USD 1.00 mn Seed funding raised in October 2021, Tuft + Paw plans to design and launch new products aimed at further enhancing the lifestyles of cats and their owners. The company is targeting expansion into new markets across North America, specifically aiming to increase its presence in the Canadian market by the end of 2023. The recent funding will support product development and marketing initiatives to facilitate these goals.

## Funding rounds

- Seed, Oct 30, 2021, $1M — Blue Collective
- Seed, Jan 1, 2021 — Blue Collective
- Seed, Dec 14, 2016, $0.5M — Conconi Growth Partners, Vancouver Angel Forum

## Investors

- Conconi Growth Partners (https://capitalatlas.ai/funds/conconi-growth-partners) — Seed
- Vancouver Angel Forum (https://capitalatlas.ai/funds/vancouver-angel-forum) — Seed
- Blue Collective (https://capitalatlas.ai/funds/blue-collective) — Seed