# Tudou

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tudou

- Industry: Software
- Headquarters: Shanghai, China
- Website: www.tudou.com
- Total disclosed funding: $135M
- Latest round: Series E (Aug 5, 2010)
- Investors on record: 10

## About

Tudou is a prominent video-sharing platform that enables users to create, upload, and share short-form video content across various regions, particularly in China. It focuses on enhancing user engagement through community-driven features.Founded in 2004 in Shanghai, China, Tudou operates as a video-sharing platform allowing users to upload and share short-form videos. In March 2012, Tudou merged with Youku, resulting in the formation of Youku Tudou Inc. The company has engaged in 8 total deals, with the most recent funding round being a Private Placement/Follow on in August 2011, raising SGD 185.000 mn. The CEO of Tudou is Bar Marom.Tudou.com focuses on providing a platform for short-form video content, enabling users to create, upload, and share videos globally. Its core offerings include an easy-to-use interface for content creation, robust video hosting capabilities, and community features such as comment sections that enhance user interaction. The platform serves a diverse client base that includes individual content creators, brands, and advertisers looking to reach broader audiences through engaging video content. Tudou caters to end users across various geographical markets, specifically targeting regions with high internet penetration and digital engagement, including urban centers in China and other rapidly developing digital markets. The service has evolved since its inception in 2005, continually adapting to user needs and technological advancements to enhance the viewer experience and foster a vibrant digital community.Tudou.com generates revenue through various transaction models that prioritize content monetization and advertiser partnerships. The platform utilizes a combination of advertising revenue from video placements and potential subscription services that offer enhanced features for users and brands. Advertisers engage through direct-to-consumer campaigns or partnerships with content creators, leveraging Tudou’s extensive user base to reach targeted demographics. Additionally, Tudou offers tiered pricing plans for businesses seeking to promote products via video content, thereby creating a structured revenue stream based on content visibility and engagement. The specific pricing models and revenue figures associated with these services are not publicly disclosed, but the emphasis on user-generated content and community interaction underpins the company's monetization strategies.Moving forward, Tudou aims to enhance its platform by developing new features and products that cater to evolving user preferences and industry trends. The company is also exploring expansion into new geographic markets to tap into growing digital user bases. The recent funding of SGD 185.000 mn will support these initiatives, particularly focusing on technology enhancements and market outreach strategies. The merger with Youku has positioned Tudou to leverage combined resources effectively to bolster its market presence.

## Funding rounds

- Series E, Aug 5, 2010, $50M — General Catalyst Partners, Temasek Holdings, Venrock, IDG Capital, Crescent Point, Jiyuan Capital
- Series D, Apr 28, 2008, $57M — General Catalyst Partners, Venrock, Japan Asia Investment Company, IDG Capital, Crescent Point, Jiyuan Capital
- Series C, Apr 16, 2007, $19M — General Catalyst Partners, Japan Asia Investment Company, Capital Today, IDG Capital, WOORI Venture Partners, JIF Capital, Jiyuan Capital
- Series B, May 1, 2006, $8.5M — IDG Capital, JIF Capital, Jiyuan Capital
- Series A, Dec 1, 2005, $0.5M — IDG Capital

## Investors

- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A, Series B, Series C, Series D, Series E
- JIF Capital (https://capitalatlas.ai/funds/jif-capital) — Series B, Series C
- Jiyuan Capital (https://capitalatlas.ai/funds/jiyuan-capital) — Series B, Series C, Series D, Series E
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series C, Series D, Series E
- Japan Asia Investment Company (https://capitalatlas.ai/funds/japan-asia-investment-company) — Series C, Series D
- Capital Today (https://capitalatlas.ai/funds/capital-today) — Series C
- WOORI Venture Partners (https://capitalatlas.ai/funds/woori-venture-partners) — Series C
- Venrock (https://capitalatlas.ai/funds/venrock) — Series D, Series E
- Crescent Point (https://capitalatlas.ai/funds/crescent-point) — Series D, Series E
- Temasek Holdings — Series E