# Truthset

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/truthset

- Industry: Software
- Headquarters: Oakland, US
- Website: www.truthset.com
- Total disclosed funding: $14M
- Latest round: Series A (Aug 7, 2024)
- Investors on record: 4

## About

Truthset, Inc. specializes in data validation solutions that enhance consumer data accuracy for the marketing industry, enabling effective audience targeting through verified data sources.Founded in 2019 and headquartered in San Francisco, US, Truthset, Inc. focuses on providing data validation solutions. The company was founded by Scott Mckinley. As of August 2024, Truthset raised USD 9.63 mn in Series A funding led by Data Point Capital, reaching a total amount raised of USD 9.63 mn and a current valuation of USD 23.14 mn. Truthset has completed 2 deals so far, reflecting its early-stage operational growth.Truthset provides data validation solutions that improve the accuracy and quality of consumer data for marketing professionals. Their flagship offering, the Truthset Data Collective, consists of a consortium of over 20 leading data providers, allowing marketers to create and activate precise audience segments based on verified data. This service is aimed at enhancing campaign performance and operational precision across North America and Europe.Truthset generates revenue through a subscription-based model and partnerships with data providers and marketers. Clients access Truthset's flagship product, Truthscores, which provides objective accuracy scores on consumer data, optimizing audience targeting and enhancing returns on marketing investments. Additionally, Truthset's data-rated audience solutions enable organizations to purchase tailored data segments, ensuring high-quality, validated data for effective marketing initiatives.In August 2024, Truthset, Inc. plans to utilize the USD 9.63 mn raised in Series A funding to enhance its product offerings and address industry challenges. The company aims to make strategic hires to support growth with media and advertising clients. Furthermore, Truthset is contemplating expansion into new geographic markets, particularly targeting specific regions within North America and Europe, to broaden its operational footprint.

## Funding rounds

- Series A, Aug 7, 2024, $9.6M — Data Point Capital
- Seed, May 27, 2020, $4.8M — Western Technology Investment, Ulu Ventures, Superset Capital

## Investors

- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Seed
- Ulu Ventures (https://capitalatlas.ai/funds/ulu-ventures) — Seed
- Superset Capital (https://capitalatlas.ai/funds/superset-capital) — Seed
- Data Point Capital (https://capitalatlas.ai/funds/data-point-capital) — Series A