# Trusst AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trusst-ai-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.trusst.ai/
- Total disclosed funding: $6M
- Latest round: Seed (Mar 5, 2025)
- Investors on record: 1

## About

Based in Sydney, Australia, and founded in 2024 by co-founders Sarel Roets (CEO) and Ryan Kohler, Trusst AI Pty Ltd operates as a provider of AI-driven tools for automating customer interactions, delivering personalized and efficient solutions to businesses across sectors in multiple regions. In August 2024, Trusst AI Pty Ltd raised USD 2 million in seed funding from OIF Ventures.

Trusst AI specializes in AI-driven customer interaction automation, offering a comprehensive suite of tools intended to improve customer experiences across various channels and languages. The platform integrates with existing systems to deliver personalized customer interactions while continuously learning and adapting from real-time data. Key functionalities include AI routing, real-time transcription and translation, quality assurance automation, and dynamic analysis of customer sentiment and feedback. By replacing traditional systems like IVRs and chatbots with advanced AI agents, Trusst AI aims to reduce operational costs and minimize customer wait times. The target customer base includes businesses across multiple sectors requiring efficient customer service solutions in North America, Europe, and Asia-Pacific regions.

Trusst AI generates revenue primarily through subscription-based models and partnerships with businesses looking to improve their customer service capabilities. Clients engage with the platform under various structured agreements that may include tiered pricing plans based on the volume of interactions or specific service functionalities utilized. The flagship offerings, such as the Trusst AI platform and the Trusst AI Launch Pad program, provide businesses with immediate access to AI tools and training for efficient deployment.

The company will use the funding to develop new AI tools and expand into new geographic markets, particularly targeting North America and Europe by 2025.

## Funding rounds

- Seed, Mar 5, 2025, $4M — OIF Ventures
- Seed, Aug 8, 2024, $2M — OIF Ventures

## Investors

- OIF Ventures (https://capitalatlas.ai/funds/oif-ventures) — Seed