# Trusona

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trusona

- Industry: Software
- Headquarters: Scottsdale, US
- Website: www.trusona.com
- Total disclosed funding: $38M
- Latest round: Series C (Jan 14, 2020)
- Investors on record: 6

## About

Trusona Inc. offers innovative passwordless authentication solutions to enhance security and streamline user verification processes for organizations across various sectors.Trusona Inc., founded in 2015, is headquartered in Scottsdale, US. The company specializes in passwordless authentication solutions that protect against account takeover threats. The founder, Ori Eisen, has a history of establishing companies in the tech sector. Trusona has successfully closed 4 funding deals, with the most recent being a Series C round in January 2020, raising USD 20.00 mn led by Georgian, with participation from Akamai Technologies, Kleiner Perkins, M12, OurCrowd, and Seven Peaks Ventures. This funding brought the total capital raised by the company to USD 20.00 mn.Trusona specializes in passwordless authentication solutions, primarily through its flagship product, ATO Protect. This service is designed to combat account takeover (ATO) threats, particularly those arising from social engineering and advanced techniques such as deepfakes and voice spoofing. ATO Protect enables IT helpdesk personnel to securely verify employee identities via a mobile browser passkey, streamlining the authentication process across various entry points within an organization. The service integrates seamlessly with popular IT service management (ITSM) platforms such as ServiceNow, Zendesk, Jira, Ivanti, and Freshdesk, making it versatile for various industries, including education, legal, and finance. Trusona's customer base spans multiple geographical markets, including North America and Europe, serving organizations that prioritize robust security measures in managing sensitive transactions and communications.Trusona generates revenue primarily through subscription-based models for its ATO Protect service, targeting businesses seeking enhanced identity verification solutions. Clients typically enter into service agreements that grant them access to the ATO Protect suite, alongside the integration of the ATO Protect API into their existing workflows. This structure allows businesses to effectively implement the service without the need for extensive additional infrastructure. The pricing models may vary based on factors such as the size of the organization and the specific services utilized, but specific figures are not disclosed. Partnerships and direct engagements with enterprise clients are key to their revenue strategy, ensuring that organizations can secure their operations against increasingly sophisticated cyber threats.Following its Series C funding round in January 2020, where Trusona raised USD 20.00 mn, the company plans to utilize this capital to expand operations and reach into new markets. The focus will be on enhancing development efforts and potentially launching new products aimed at improving user authentication experiences. Specific geographic regions targeted for expansion include additional territories in North America and Europe, although exact timelines for these initiatives have not been disclosed.

## Funding rounds

- Series C, Jan 14, 2020, $20M — Kleiner Perkins, Georgian, Akamai Technologies, Inc., M12, Seven Peaks Ventures, OurCrowd
- Series B, Jun 13, 2017, $10M — Kleiner Perkins, M12
- Series A, Feb 22, 2016, $8M — Kleiner Perkins

## Investors

- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A, Series B, Series C
- M12 (https://capitalatlas.ai/funds/m12) — Series B, Series C
- Georgian — Series C
- Akamai Technologies, Inc. — Series C
- Seven Peaks Ventures (https://capitalatlas.ai/funds/seven-peaks-ventures) — Series C
- OurCrowd (https://capitalatlas.ai/funds/ourcrowd) — Series C