# TruSignal

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trusignal

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.tru-signal.com
- Total disclosed funding: $5M
- Latest round: Series A (Oct 2, 2017)
- Investors on record: 3

## About

TruSignal, Inc. is a technology company focused on enhancing online business performance through advanced digital solutions, specializing in cloud-based platform services for customer engagement and data analytics.Founded in 2012, TruSignal, Inc. operates from San Francisco, US, providing a platform for digital presence enhancement. The company has undergone two deals, with the most recent being a Series A funding round of USD 5.00 mn, led by notable investors including Redpoint Ventures and Tenaya Capital. As of May 15, 2019, TruSignal is set to be acquired by TransUnion; however, financial terms have not been disclosed. The company's current valuation stands at USD 27.60 mn.TruSignal specializes in advanced digital solutions, offering a scalable cloud-based platform that includes website hosting, management, customer engagement tools, and data analytics. These services cater to small to medium-sized enterprises (SMEs) in North America and Europe, particularly in retail, technology, and professional services, supporting their digital infrastructure needs through integrated functionalities such as content management and e-commerce capabilities.TruSignal generates revenue via a subscription-based model, offering tiered plans that allow customers to access the platform's features on a monthly or annual basis. This model supports scaling services based on business growth while minimizing upfront capital expenditures. Partnerships with digital service providers enhance the platform’s offerings, thereby strengthening customer retention and overall user experience.In the near future, TruSignal plans to introduce new product features aimed at further enhancing customer engagement and analytics capabilities. The company is exploring expansion into additional geographical markets, targeting regions in Europe and North America by 2023. The recent Series A funding of USD 5.00 mn will facilitate the development of these products and support market expansion efforts. The acquisition by TransUnion will also potentially accelerate TruSignal’s growth trajectory.

## Funding rounds

- Series A, Oct 2, 2017, $5M — Redpoint Ventures, Split Rock Partners, Tenaya Capital

## Investors

- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A
- Split Rock Partners (https://capitalatlas.ai/funds/split-rock-partners) — Series A
- Tenaya Capital (https://capitalatlas.ai/funds/tenaya-capital) — Series A