# Trumpit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trumpit

- Industry: Internet
- Headquarters: Boston, US
- Website: www.trump.it
- Total disclosed funding: $1.2M
- Latest round: Seed (Mar 6, 2015)
- Investors on record: 2

## About

Trumpit Inc provides advanced digital solutions that enhance user engagement and optimize social media strategies for businesses, focusing on analytics tools for marketing effectiveness.Founded in 2014 in Boston, US, Trumpit Inc specializes in digital solutions aimed at improving user engagement and social media strategies. The company was acquired by Wayfair in August 2016, although the financial terms were not disclosed. Sander Horsthuis is the founder, who has a history of entrepreneurship, though details on other ventures are not available. Trumpit has engaged in 2 deals to date, with the latest funding round being a Seed round raising USD 1.20 mn, supported by Boston Seed Capital and New York Angels.Trump.it specializes in offering a suite of digital solutions designed to enhance user engagement and optimize social media strategies for businesses. Their core offerings include advanced analytics tools that provide insights into consumer behavior and market trends, enabling clients to tailor their marketing efforts effectively. The company’s products cater primarily to advertising agencies and marketing departments across various sectors, assisting them in crafting targeted campaigns that resonate with their audience. Notably, these tools have been deployed in markets such as North America and Europe, demonstrating a robust presence in regions characterized by high digital engagement. The end users of Trump.it’s services typically range from small to medium-sized enterprises to large corporations seeking to leverage data-driven decision-making in their marketing strategies.Trump.it generates revenue through a subscription-based model, where clients pay for access to its suite of analytics and engagement tools. The pricing structure accommodates a range of business sizes, with tiered subscription plans that offer varying levels of service and features depending on the needs of the client. Flagship products are included in these plans, providing clients with comprehensive insights and analytics capabilities. Transactions typically occur directly between Trump.it and its clients, fostering a streamlined business-to-business relationship. Such an arrangement allows for continuous engagement, whereby clients receive regular updates and support, ensuring they maximize the potential of the tools provided.Trumpit Inc plans to leverage recent funding to enhance its product offerings and expand into new markets. While specific upcoming products are not detailed, the company is focused on developing new analytics tools. Expansion plans include targeting additional markets in North America and Europe by late 2017, aiming to capitalize on areas with increasing demand for digital solutions. The acquisition by Wayfair is expected to provide strategic support for these initiatives.

## Funding rounds

- Seed, Mar 6, 2015, $1.2M — Boston Seed Capital, New York Angels

## Investors

- Boston Seed Capital (https://capitalatlas.ai/funds/boston-seed-capital) — Seed
- New York Angels (https://capitalatlas.ai/funds/new-york-angels) — Seed