# Truman's

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/truman-s

- Industry: Chemicals
- Headquarters: Louisville, US
- Website: www.trumans.com
- Total disclosed funding: $5M
- Latest round: Seed (Sep 12, 2019)
- Investors on record: 4

## About

Truman's Inc. is an innovative company specializing in high-quality household cleaning products, focusing on sustainable solutions that enhance everyday life for consumers.Truman's Inc. offers convenient household cleaning products designed for consumer use. Founded by Jon Bostock, the company is headquartered in Louisville, US. In September 2019, Truman's raised USD 5.00 mn in Seed funding, led by Henkel AG & Co. KGaA, with participation from Boulder Food Group, Starting Line, and Uncommon Denominator.Truman's Inc. provides a range of household cleaning products designed for efficiency and sustainability. The company's offerings cater to various cleaning needs, focusing on eco-friendly solutions that meet modern consumer demands. These products are distributed through multiple retail channels, enhancing their accessibility.Truman's Inc. generates revenue through strategic partnerships with retailers, allowing its products to be available in supermarkets and specialty stores. The company utilizes a direct-to-consumer model, leveraging competitive pricing and promotional strategies to attract customers while maintaining a focus on quality and sustainability.Truman's Inc. aims to launch new eco-friendly cleaning products in the upcoming year, targeting environmentally conscious consumers. The recent Seed funding of USD 5.00 mn will support the expansion into new markets, particularly in North America and parts of Europe, by 2021. This funding will facilitate product development and marketing efforts to strengthen their market presence.

## Funding rounds

- Seed, Sep 12, 2019, $5M — Henkel AG & Co. KGaA, Boulder Food Group, Uncommon Denominator, Starting Line

## Investors

- Henkel AG & Co. KGaA — Seed
- Boulder Food Group (https://capitalatlas.ai/funds/boulder-food-group) — Seed
- Uncommon Denominator (https://capitalatlas.ai/funds/uncommon-denominator) — Seed
- Starting Line (https://capitalatlas.ai/funds/starting-line) — Seed