# Truepic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/truepic

- Industry: Software
- Headquarters: La Jolla, US
- Website: www.truepic.com
- Total disclosed funding: $35M
- Latest round: Series B (Aug 9, 2021)
- Investors on record: 6

## About

Truepic, Inc., based in La Jolla, US, specializes in developing secure visual content verification technology, empowering clients to obtain authentic images and videos for various inspection and audit processes.Truepic, Inc. is a company that focuses on visual content verification technology. Founded in 2014, its headquarters is located in La Jolla, California. The company raised USD 26.63 mn in Series B funding in August 2021, led by M12, with participation from Adobe Ventures, Hearst Ventures, Sony Ventures, and Stone Point Capital. The total amount raised by the company is USD 26.63 mn, and it currently holds a valuation of USD 90.275 mn. Jeffrey McGregor serves as the CEO of Truepic.Truepic's core product offering, Truepic Vision, is a virtual inspection platform designed to enhance verification processes across various industries. This platform enables clients to collect verified photos and videos for inspections, surveys, and audits in real time, addressing fraud prevention and ensuring the authenticity of visual content. Truepic Vision is especially beneficial for sectors including insurance, construction lending, business lending, auto warranty, and product safety, enabling quicker claims processing and remote condition validation. The platform is tailored to meet the specific requirements of clients, including insurance companies, financial institutions, and manufacturers, enhancing operational efficiency in North America, Europe, and parts of Asia.Truepic's revenue model is based on its flagship product, Truepic Vision, which operates on a subscription basis for enterprise clients. Businesses use the inspection platform to facilitate immediate results and streamline processes across various applications such as insurance claims and business credentialing. Pricing plans are tailored to individual client needs and usage levels, allowing clients to maximize the benefits of the service. By improving the efficiency of inspection processes and reducing the need for on-site visits, Truepic adds significant value to its clients' operations, supporting revenue growth.Following the recent Series B funding round in August 2021, Truepic, Inc. plans to expedite the scale of its patented camera technology across applications and smartphones globally. The funding will support the development of new products and facilitate entry into new markets. The specific targeted regions for expansion include areas where digital verification and fraud prevention are critical, aiming for growth in the upcoming years. Truepic's strategy is focused on broadening its clientele by enhancing its product offerings and expanding its geographical presence.

## Funding rounds

- Series B, Aug 9, 2021, $27M — Stone Point Capital, Hearst Ventures, Adobe Ventures, M12, Sony Innovation Fund
- Series A, Jun 20, 2018, $8M — Dowling Capital Management

## Investors

- Dowling Capital Management (https://capitalatlas.ai/funds/dowling-capital-management) — Series A
- Stone Point Capital (https://capitalatlas.ai/funds/stone-point-capital) — Series B
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series B
- Adobe Ventures (https://capitalatlas.ai/funds/adobe-ventures) — Series B
- M12 (https://capitalatlas.ai/funds/m12) — Series B
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series B