# TrueHome Holdings, S.A.P.I. de C.V.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/truehome-holdings-s-a-p-i-de-c-v

- Industry: Real Estate Development & Operating Companies
- Headquarters: Mexico City, Mexico
- Website: www.truehome.com.mx
- Total disclosed funding: $10M
- Latest round: Series A (Mar 4, 2020)
- Investors on record: 4

## About

TrueHome Holdings is a Mexico City-based company dedicated to transforming the real estate landscape through innovative digital solutions that enhance the home-buying experience for both individuals and real estate professionals.Founded in 2017 in Mexico City, TrueHome specializes in optimizing property transactions via its digital platform. The company underwent a pivotal change when it was acquired by Loft Brasil Tecnologia Ltda. in October 2021. TrueHome has successfully completed three deals and raised a total of USD 8.80 mn through its SERIES A funding round, with contributions from investors including Class 5, FJ Labs, Monashees Capital, and Nazca.TrueHome specializes in delivering innovative solutions tailored for the real estate market, focusing on enhancing the home-buying experience. Their core offerings include a comprehensive digital platform that streamlines property transactions, providing users with access to an array of tools designed to simplify the search, financing, and purchasing processes. TrueHome aims to address common pain points in the real estate sector, such as transparency in pricing and accessibility to information, making it easier for potential homebuyers and real estate professionals to navigate the market effectively. The company’s client base primarily consists of individuals seeking to purchase homes, as well as real estate agents and agencies that utilize the platform to facilitate transactions. While TrueHome initially operated in Mexico, the company has aimed to expand its reach into additional Latin American markets, enhancing its service offerings for a diverse clientele.TrueHome's revenue model centers around a transaction-based framework, where revenue is generated through direct interactions with customers and real estate partners. The company's business transactions typically involve a subscription service for real estate agents who gain access to the platform's suite of tools and analytics. In addition, TrueHome may offer tiered pricing plans that provide different levels of service based on user needs, including access to premium features for enhanced market insights. Flagship products include their proprietary home-buying guide and financing calculators, which equip clients with essential information for making informed decisions. As the company has recently announced the cessation of its operations in Mexico, detailed revenue performance and specific transaction structures are not disclosed, emphasizing the need for careful consideration regarding its current market position.Looking ahead, TrueHome plans to leverage its recent funding of USD 8.80 mn from the SERIES A round to enhance its digital offerings and expand its market presence. The company is developing new products aimed at improving user engagement and transaction efficiency, with anticipated launches in the upcoming quarters. Additionally, TrueHome is targeting expansion into various Latin American markets to diversify its clientele and enhance service offerings. The strategic acquisition by Loft Brasil Tecnologia Ltda. is expected to further accelerate these growth initiatives and support the development of innovative solutions in real estate.

## Funding rounds

- Series A, Mar 4, 2020, $8.8M — Monashees, Nazca, FJ Labs, Class 5
- Seed, Jan 1, 2018, $1.3M — Nazca

## Investors

- Nazca (https://capitalatlas.ai/funds/nazca) — Seed, Series A
- Monashees (https://capitalatlas.ai/funds/monashees) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- Class 5 (https://capitalatlas.ai/funds/class-5) — Series A