# TrueContext Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/truecontext

- Industry: Software
- Headquarters: Kanata, Canada
- Website: www.truecontext.com/
- Total disclosed funding: $11M
- Latest round: Series B (Oct 11, 2005)
- Investors on record: 3

## About

Established in 2001 and based in Ontario, Canada, TrueContext Corporation, formerly known as ProntoForms Corporation, operates as a provider of mobile business solutions and software services. The company was founded by its CEO, Alvaro Pombo. In May 2024, Battery Ventures acquired TrueContext Corporation from Wesley Clover, Jefferson Partners, CANARIE, Venture Coaches, and Skypoint Capital in a public-to-private transaction for approximately CAD 150 million, at CAD 1.07 per share, in an all-cash deal.

The company provides a field workflow platform designed to enhance productivity and streamline field service operations. The firm’s platform provides real-time data integration and intelligent mobile workflows, optimizing asset management and field service tasks. TrueContext enables technicians to make informed decisions even when offline and supports various industries, including medical equipment, oil and gas, and industrial equipment, by integrating with systems like ServiceNow, Salesforce, and Microsoft. The company’s key benefits include reduced data entry errors, faster billing, and improved compliance, with users reporting substantial time savings and enhanced operational efficiency. The firm’s solution includes a low-code app platform, multi-language support, and analytics to drive service improvement and decision-making.

The enterprise generates revenue through its pricing plans, which include the essentials plan for USD 25, the advanced plan for USD 45, and the enterprise plan for customized pricing.

The May 2024 acquisition supports the organization’s growth and expands its market reach.

## Funding rounds

- Series B, Oct 11, 2005, $7.7M — Skypoint Capital, Jefferson Partners, Venture Coaches
- Seed, Feb 27, 2002, $3.4M — Skypoint Capital, Venture Coaches

## Investors

- Skypoint Capital (https://capitalatlas.ai/funds/skypoint-capital) — Seed, Series B
- Venture Coaches (https://capitalatlas.ai/funds/venture-coaches) — Seed, Series B
- Jefferson Partners (https://capitalatlas.ai/funds/jefferson-partners) — Series B