# TrueCar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/truecar

- Industry: Retail
- Headquarters: Santa Monica, US
- Website: http://www.truecar.com
- Total disclosed funding: $43M
- Latest round: Series A (Dec 12, 2013)
- Investors on record: 6

## About

TrueCar, Inc. is a digital automotive marketplace that simplifies the car buying experience by providing users with transparent pricing, a wide selection of vehicles, and connections to certified dealers across the United States.Founded in 2005, TrueCar, Inc. operates an online platform that revolutionizes the car buying process. Headquartered in Santa Monica, California, the company has undergone various funding rounds, raising a total of USD 148.50 mn across several investments, with the most recent being a Private Placement in April 2017. The founding team includes Bernie Brenner, Jim Nguyen, Jon Hawkins, Raj Iyer, and Scott Painter, while Mike Darrow serves as CEO.TrueCar primarily offers an online platform designed to streamline the car buying process for consumers looking to purchase new and used vehicles. The company's core product is its Auto Buying Service, which allows users to browse a large selection of vehicles and receive transparent pricing information, including estimated monthly payments based on various financing options. TrueCar's services cater to individual car buyers, including active duty military members, veterans, and general consumers across the United States. By leveraging data analytics, the platform connects users with certified dealers, facilitating a seamless transaction process from vehicle selection to delivery or pickup. Additionally, TrueCar features tools that enable customers to assess the value of their current vehicles, further enhancing the overall user experience and ensuring that consumers are well-informed during their purchasing journey.TrueCar generates revenue primarily through partnerships with automotive dealerships and manufacturers. The company's business model is structured around a fee-for-service basis, where dealers pay for leads generated through the TrueCar platform. TrueCar reported a revenue of USD 175.60 mn for the year 2024, with an EBITDA of USD -19.15 mn. Transactions typically occur when a consumer, after utilizing the site to gather information and compare options, decides to purchase a vehicle through one of the certified dealers listed on TrueCar.TrueCar aims to leverage its recent funding of USD 148.50 mn to expand its business further, invest in product development, and enhance brand awareness for TrueCar.com. The company’s strategy includes launching new features that improve user experience and expanding its services into new geographic markets, aiming for broader reach by late 2023. The funding will support these initiatives and help TrueCar capture a larger share of the automotive marketplace.

## Funding rounds

- Series A, Dec 12, 2013, $30M — Vulcan
- Series B, Sep 4, 2007, $13M — Arcturus Capital, Upfront, Capricorn Investment Group, Anthem Venture Partners, Capital One Financial Corporation

## Investors

- Arcturus Capital (https://capitalatlas.ai/funds/arcturus-capital) — Series B
- Upfront (https://capitalatlas.ai/funds/upfront) — Series B
- Capricorn Investment Group (https://capitalatlas.ai/funds/capricorn-investment-group) — Series B
- Anthem Venture Partners (https://capitalatlas.ai/funds/anthem-venture-partners) — Series B
- Capital One Financial Corporation — Series B
- Vulcan (https://capitalatlas.ai/funds/vulcan) — Series A