# True Value Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/true-value-co

- Industry: Software
- Headquarters: Daejeon, South Korea
- Website: www.truevalue.kr/
- Latest round: Seed (Nov 1, 2024)
- Investors on record: 4

## About

Based in Daejeon, South Korea, and founded in 2019, True Value Co., Ltd. is the operator of the Jinro platform Dream Appeal. Ju-young Jung serves as the CEO of the company as of 2025. In November 2025, True Value Co., Ltd. raised KRW 2 billion in series A funding from new investors Scale Up Ventures, Korea Credit Guarantee Fund, and People Investment. 

The company develops a career coaching communication platform. It operates Dream Appeal, an SNS (social networking service)-style communication platform that provides career education solutions that enable students to manage their own career paths to educational institutions across the country. The platform's official version has been used in 254 schools nationwide since its release in June 2025. 

The company will use the 2025 funding to develop an artificial intelligence-based software-as-a-service platform and expand its services internationally.

## Funding rounds

- Seed, Nov 1, 2024 — Korea Tech Incubator for Startup, Merry Year Social Company
- Seed, Jul 31, 2021 — IPS Ventures
- Angel, Dec 1, 2019 — Bluepoint Partners

## Investors

- Bluepoint Partners (https://capitalatlas.ai/funds/bluepoint-partners) — Angel
- IPS Ventures (https://capitalatlas.ai/funds/ips-ventures) — Seed
- Korea Tech Incubator for Startup — Seed
- Merry Year Social Company (https://capitalatlas.ai/funds/merry-year-social-company) — Seed