# True Payments

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/true-payments

- Industry: Software
- Headquarters: Brazil
- Website: www.truepay.com.br
- Total disclosed funding: $41M
- Latest round: Series A (Nov 23, 2021)
- Investors on record: 5

## About

True Payments Ltd. specializes in providing efficient credit and payment solutions for businesses, focusing on alleviating cash flow challenges in the Food Service sector through innovative financial products.Founded in 2020 in Brazil, True Payments Ltd. offers tailored credit and payment solutions for the Food Service industry. The company was co-founded by Luis Cascão and Pedro De Oliveira, who also serves as the CEO. True Payments Ltd. has successfully raised USD 32 mn in Series A funding led by Addition on November 23, 2021.True Payments Ltd. offers a comprehensive credit and payment solution specifically designed for businesses in the Food Service sector. Their primary product facilitates efficient credit approvals and payment terms, enabling companies to provide higher credit limits within 40 seconds based on customer creditworthiness. This service helps manage cash flow through flexible payment options, such as weekly, bi-weekly, or monthly installments, allowing businesses to handle accounts receivable while minimizing the risks associated with customer defaults. True Payments Ltd. serves a diverse clientele, including distributors and wholesalers in Brazil, and aims to expand into other Latin American markets to strengthen customer relationships and drive sales growth.The revenue model of True Payments Ltd. is centered around B2B transactions, where businesses collaborate with them to manage credit and payment solutions for their customers. By allowing companies to extend credit, True Payments Ltd. facilitates transactions that can be settled through installment payments over periods of up to 120 days, transforming immediate sales into long-term revenue and improving cash flow for both the company and its partners. The pricing plans for their services are determined during partnership negotiations to meet the specific needs of each business client.With the USD 32 mn raised in Series A funding, True Payments Ltd. plans to focus on enhancing its talent pool in Brazil and other countries to support its growth initiatives. The company is also exploring opportunities for expansion into new geographic markets across Latin America, although specific regions are yet to be disclosed. This strategic funding will assist in driving their ongoing development and market reach.

## Funding rounds

- Series A, Nov 23, 2021, $32M — Addition
- Seed, Sep 1, 2021, $9M — Monashees, Kaszek Ventures, Global Founders Capital, ONEVC

## Investors

- Monashees (https://capitalatlas.ai/funds/monashees) — Seed
- Kaszek Ventures (https://capitalatlas.ai/funds/kaszek-ventures) — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- ONEVC (https://capitalatlas.ai/funds/onevc) — Seed
- Addition (https://capitalatlas.ai/funds/addition) — Series A