# True Markets

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/true-markets

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.truex.co
- Total disclosed funding: $20M
- Latest round: Series A (May 20, 2025)
- Investors on record: 9

## About

Founded in 2024 and based in New York, US, True Markets Limited is a cryptocurrency platform that is focused on enhancing consumer engagement through retail products and services. Based in the US, TrueX offers seamless shopping experiences for users. In May 2025, True Markets Limited raised USD 11 million in series A funding co-led by returning investors Accomplice and RRE Ventures, with participation from other returning investors Reciprocal Ventures, Paxos Trust Company, LLC, and The Solana Foundation. New investors Variant and PayPal Ventures also participated in the round. TrueX specializes in a range of retail products and programs designed to enhance consumer engagement and streamline purchasing processes. Their core offerings include a highly interactive mobile application, the True App, which facilitates seamless transactions and provides users with personalized shopping experiences. The application aims to bridge the gap between online and in-store shopping, allowing end users, primarily retail consumers, to access exclusive deals and promotions directly from their devices. TrueX’s products cater to a clientele, including retailers and brands across North America and Europe, addressing the need for an integrated shopping experience that keeps pace with evolving consumer preferences. TrueX’s revenue generation model is primarily based on the transactions facilitated through its services, including subscriptions and partnerships with retail partners. The company engages in B2B relationships with retailers, enabling them to leverage the True App to enhance customer loyalty and drive sales. Revenue is generated through various channels, including direct-to-consumer sales and partnerships that offer retailers tailored promotional packages. While specific pricing plans for the services were not disclosed, the structure typically involves fees associated with app usage, promotional placements, and subscription options for retail partners, ensuring a sustainable revenue stream that aligns with customer acquisition and retention strategies. The company will use the August 2025 funding to expand its platform to support more assets across centralized and decentralized finance ecosystems and to integrate its centralized exchange product.

## Funding rounds

- Series A, May 20, 2025, $11M — RRE Ventures, Paxos Trust Company, LLC, Accomplice, Reciprocal Ventures, PayPal Ventures, Variant, The Solana Foundation
- Seed, Sep 18, 2024, $9M — RRE Ventures, Paxos Trust Company, LLC, Accomplice, Reciprocal Ventures, Hack VC, The Solana Foundation, Aptos Foundation

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed, Series A
- Paxos Trust Company, LLC — Seed, Series A
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Seed, Series A
- Reciprocal Ventures (https://capitalatlas.ai/funds/reciprocal-ventures) — Seed, Series A
- Hack VC (https://capitalatlas.ai/funds/hack-vc) — Seed
- The Solana Foundation — Seed, Series A
- Aptos Foundation — Seed
- PayPal Ventures (https://capitalatlas.ai/funds/paypal-ventures) — Series A
- Variant (https://capitalatlas.ai/funds/variant) — Series A