# True Made Foods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/true-made-foods

- Industry: Food
- Headquarters: Alexandria, US
- Website: www.truemadefoods.com
- Total disclosed funding: $0.9M
- Latest round: Series A (Mar 5, 2021)
- Investors on record: 2

## About

Based in the US, True Foods Inc. operates as a producer of innovative condiment products, offering healthier alternatives that are free from added sugars, catering to health-conscious consumers.True Foods Inc. specializes in creating condiment products that promote healthier eating choices. Founded in 2015 in Alexandria, US, by Abraham Kamarck and Clark Ishihara, the company has successfully completed 9 funding deals. The latest funding round, which took place on March 5, 2021, was a Series A round where the company raised USD 0.93 mn from investors including the PenFed Foundation Veteran Entrepreneur Investment Program and returning investor SOSV.True Made Foods specializes in producing a range of condiment products designed to provide flavor without the added sugars typically found in conventional options. Their core offerings include ketchups, BBQ sauces, mustards, hot sauces, and BBQ rubs, all sweetened naturally with ingredients such as butternut squash, carrots, and apples. These products cater to health-conscious consumers, particularly busy families looking to eliminate refined and artificial sweeteners from their diets while still enjoying flavorful condiments.True Made Foods generates revenue through direct-to-consumer sales as well as partnerships with retailers and wholesalers, allowing for a multi-faceted distribution approach. Customers purchase products individually, with offerings including their flagship ketchup and BBQ sauces, which are positioned as healthier alternatives in the condiment market. The company’s pricing structure reflects the value of using all-natural ingredients, appealing to consumers seeking quality over quantity. Typical transactions involve grocery stores stocking True Made Foods products while consumers purchase items directly through physical and online retail channels.In March 2021, True Made Foods, Inc. raised USD 933,263 in Series A funding to support its growth initiatives. The company is focused on launching new product lines that align with consumer demand for health-oriented condiment options. Additionally, True Made Foods plans to expand its market reach by targeting new geographic regions across the United States to increase accessibility of its products. Recent funding will be utilized to facilitate product development and market expansion efforts.

## Funding rounds

- Series A, Mar 5, 2021, $0.9M — SOSV, PenFed Foundation Veteran Entrepreneur Investment Program
- Series A, Nov 5, 2019 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Series A
- PenFed Foundation Veteran Entrepreneur Investment Program (https://capitalatlas.ai/funds/penfed-foundation-veteran-entrepreneur-investment-program) — Series A