# True Link Financial

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/true-link-financial

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.truelinkfinancial.com
- Total disclosed funding: $21M
- Latest round: Series B (May 18, 2020)
- Investors on record: 9

## About

True Link Financial offers financial management solutions primarily through its True Link Visa® Prepaid Card, tailored for individuals requiring oversight, such as the elderly and persons with disabilities.Founded in 2012 in San Francisco, US, True Link Financial provides essential financial tools for vulnerable populations. The founding team includes Louis Fisher, Ravi Duggal, Ryan Jaffe, and Tanja Bloch. The company has successfully completed 6 deals, with the latest being a Series B funding round in May 2020, raising USD 11.80 mn from investors like Alumni Ventures Group and Khosla Ventures. True Link has a current company valuation of USD 98.39 mn.True Link Financial primarily offers the True Link Visa® Prepaid Card, designed to assist families and professionals in managing the finances of individuals with complex needs, such as the elderly, people with disabilities, and those in recovery. This product allows caregivers to fund the card from an existing bank account, monitor transactions, and set customizable spending rules to prevent fraud and help protect spending. The card is user-friendly for cardholders, enabling them to make purchases where allowed while ensuring that they don’t have access to funding or spending settings. True Link also provides real-time alerts and transaction reports to keep caregivers informed about spending activity, empowering individuals with greater financial independence while maintaining oversight. This service is particularly beneficial for over 250,000 families and more than 300 nonprofits across various geographical markets, including the United States.True Link Financial generates revenue through its prepaid card services, facilitating financial management for clients requiring oversight of their spending. The transactional structure involves caregivers (Card Administrators) distributing funds directly to the True Link Visa® Prepaid Cards for their clients (Cardholders), allowing seamless financial transitions without the need for checks. The service integrates built-in reporting features and real-time alerts, which can be essential for auditing purposes. True Link’s offerings are structured to ensure that caregivers can manage funds efficiently, contributing to a broader financial management ecosystem that serves both individuals and organizations. Through these services, the company establishes a direct relationship with its clients, ensuring that the products meet the specific needs of vulnerable populations while also supporting the operational requirements of caregivers and nonprofits.In May 2020, True Link Financial, Inc. raised USD 11.80 mn in Series B funding, co-led by Centana Growth Partners and Khosla Ventures. The funding will be used to continue hiring talent, serve more families and individuals, and explore new products in the insurance and credit markets. This strategic expansion aims to enhance their offerings and reach a broader client base.

## Funding rounds

- Series B, May 18, 2020, $12M — Khosla Ventures, Westwood Ventures, Alumni Ventures Group, Centana Growth Partners
- Series A, Sep 27, 2017, $9.1M — QED Investors, Initialized Capital, Radicle Impact Partners
- Seed, Mar 1, 2013 — Y Combinator Management, LLC, Deciens

## Investors

- Y Combinator Management, LLC — Seed
- Deciens (https://capitalatlas.ai/funds/deciens) — Seed
- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Series A
- Initialized Capital (https://capitalatlas.ai/funds/initialized-capital) — Series A
- Radicle Impact Partners (https://capitalatlas.ai/funds/radicle-impact-partners) — Series A
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series B
- Westwood Ventures (https://capitalatlas.ai/funds/westwood-ventures) — Series B
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series B
- Centana Growth Partners (https://capitalatlas.ai/funds/centana-growth-partners) — Series B