# True Footage

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/true-footage

- Industry: Real Estate Development & Operating Companies
- Headquarters: Austin, US
- Website: www.truefootage.tech
- Total disclosed funding: $40M
- Latest round: Series C (Apr 7, 2026)
- Investors on record: 7

## About

Based in the US, True Footage, Inc delivers appraisal services and advanced technology solutions designed to enhance the valuation process for a diverse clientele, including lenders, homeowners, and real estate professionals.True Footage, Inc is an appraisal services company that was founded in 2021 and is headquartered in Austin, US. The company focuses on providing innovative appraisal technology and has executed a single funding deal. On April 7, 2026, True Footage raised USD 40 mn in Series C funding led by Cox Enterprises Inc., with several other investors participating. The total amount raised by the company to date is USD 40 mn, and it currently holds a valuation of USD 274.045 mn.True Footage specializes in appraisal services and advanced technology solutions aimed at enhancing the valuation process for its diverse clientele, including lenders, homeowners, real estate professionals, and investment property groups. Their core offerings consist of high-quality valuation reports that facilitate informed lending decisions and seamless real estate transactions. The company's proprietary tools, including TrueTracts and Spark, empower appraisers to conduct comprehensive market analyses efficiently, making data-driven adjustments and delivering credible reports tailored to specific client needs. True Footage's services cater to a broad range of use cases such as residential home sales, divorce settlements, estate planning, and new construction appraisals, leveraging local data to inform appraisals and support strategic pricing and planning.True Footage generates revenue through its appraisal services and the licensing of its innovative software products, which support appraisers in their workflow. The company provides appraisal services on a fee-for-service basis while also offering software access through subscription models. Clients pay for appraisal reports or software licenses according to their specific needs, with recurring revenue coming from ongoing subscriptions to the firm's technology platforms. Key products driving revenue include TrueTracts and Spark, which streamline the appraisal process and enhance the accuracy of market analyses, solidifying True Footage's position in the market and supporting its revenue-generating activities.In April 2026, True Footage, Inc raised USD 40 mn in Series C funding, with the intent to expand its proprietary residential valuation software platform and support broader deployment. The company plans to launch new products aimed at enhancing its appraisal capabilities, though specific details on upcoming releases have not been disclosed. Furthermore, True Footage is targeting expansion into new markets and geographic regions, with plans to reach these goals within the next few years.

## Funding rounds

- Series C, Apr 7, 2026, $40M — Cox Enterprises Inc., Kraft Group, Mockingbird Credit Partners, Story Ventures, Nava Ventures, Pilot Capital, PagsGroup

## Investors

- Cox Enterprises Inc. — Series C
- Kraft Group — Series C
- Mockingbird Credit Partners — Series C
- Story Ventures (https://capitalatlas.ai/funds/story-ventures) — Series C
- Nava Ventures (https://capitalatlas.ai/funds/nava-ventures) — Series C
- Pilot Capital (https://capitalatlas.ai/funds/pilot-capital) — Series C
- PagsGroup — Series C