# True Fit Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/true-fit

- Industry: Software
- Headquarters: Boston, US
- Website: www.truefit.com
- Total disclosed funding: $102M
- Latest round: Series C (Jul 26, 2021)
- Investors on record: 9

## About

Based in the US, True Fit Corporation specializes in enhancing online shopping experiences through advanced artificial intelligence, focusing on size and fit solutions for consumers and retailers alike.True Fit Corporation, founded in 2009 in Boston, US, delivers a software platform aimed at improving fit for online shoppers. The company has completed 7 deals, with its latest funding round being a VENTURE DEBT of USD 15.00 mn from Espresso Capital on December 8, 2021. The total amount raised by the company is USD 11.68 mn. CEO William Adler leads the company in its mission to simplify apparel fitting for consumers globally.True Fit offers a sophisticated software platform that enhances the online shopping experience by utilizing artificial intelligence to decode size and fit for consumers. Their core product provides retailers with a fitting solution that boosts customer confidence in apparel sizing, thereby improving conversion rates and reducing return rates. True Fit addresses the common challenges online shoppers face regarding fit, catering to diverse body types. The company serves hundreds of retailers and thousands of brands, with an active user base of 82 million shoppers globally. The platform operates across North America, Europe, and Australia, supporting categories such as footwear, apparel, and kids' clothing.True Fit generates revenue through a subscription-based model and strategic partnerships with retailers. These partnerships allow retailers to integrate True Fit’s technology into their e-commerce platforms, enhancing sizing recommendations for customers. The revenue model aligns with the value generated from increased sales and reduced returns for retail partners. True Fit’s flagship offerings include its proprietary fit guidance software, connecting millions of shoppers to brands, driving significant incremental revenue for partnered retailers.In December 2021, True Fit Corporation raised USD 15.00 mn in VENTURE DEBT funding from Espresso Capital, which will be utilized to support the growth of its product offerings and distribution. The company plans to expand its product offerings and reach new geographical markets, although specific markets for expansion have not been disclosed.

## Funding rounds

- Series C, Jul 26, 2021, $12M — Intel Capital, Signal Peak Ventures, Georgian, Jump Capital
- Series C, Jan 2, 2018, $59M — Intel Capital, Signal Peak Ventures, Georgian, Cross Creek, Jump Capital
- Series B, Jul 13, 2016, $25M — Intel Capital, Signal Peak Ventures, Jump Capital
- Series A, Jul 14, 2011, $4.4M — Breakaway Ventures, Founder Collective, Novel TMT Ventures, Guggenheim Partners
- Seed, Jan 15, 2010, $2.5M — Breakaway Ventures, Founder Collective, Novel TMT Ventures, Guggenheim Partners

## Investors

- Breakaway Ventures (https://capitalatlas.ai/funds/breakaway-ventures) — Seed, Series A
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed, Series A
- Novel TMT Ventures (https://capitalatlas.ai/funds/novel-tmt-ventures) — Seed, Series A
- Guggenheim Partners — Seed, Series A
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series B, Series C
- Signal Peak Ventures (https://capitalatlas.ai/funds/signal-peak-ventures) — Series B, Series C
- Jump Capital (https://capitalatlas.ai/funds/jump-capital) — Series B, Series C
- Georgian — Series C
- Cross Creek (https://capitalatlas.ai/funds/cross-creek) — Series C