# True Diamond

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/true-diamond

- Industry: Consumer Products
- Headquarters: Mumbai, India
- Website: www.truediamond.in
- Total disclosed funding: $1M
- Latest round: Seed (Nov 28, 2024)
- Investors on record: 3

## About

Founded in 2024 in Mumbai, India, True Diamond is engaged in the design and manufacture of lab-grown diamond jewelry. In June 2025, True Diamond raised USD 3 million in venture funding led by new investor India Quotient, with participation from returning investors Huddle Ventures and Titan Capital.  Truecarat Diamonds Pvt. Ltd. is involved in the design and manufacture of lab-grown diamond jewelry, primarily targeting the ethical and sustainable jewelry market. Their core offerings include a wide range of diamond jewelry such as solitaires, rings, earrings, pendants, necklaces, and bracelets, all crafted using lab-grown diamonds that are chemically and physically identical to natural diamonds. These diamonds are produced through technological processes like High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD), ensuring their ethical provenance and affordability. Truecarat primarily serves the Indian market, focusing on retail consumers and jewelers seeking high-quality, ethically sourced diamonds.  The revenue model for Truecarat Diamonds Pvt. Ltd. is structured around direct-to-consumer sales, focusing on individual customers looking for high-quality, lab-grown diamond jewelry. Transactions typically involve customers purchasing items or custom orders through their online platform or retail boutique. The company offers IGI certification for all solitaire diamonds above 0.50 carats, enhancing the value proposition for consumers. Specific pricing for products varies based on carat weight, design, and metal choice, with flagship offerings like the Hidden Harmony and Iconic solitaire rings highlighting the brand’s commitment to quality and craftsmanship. The company will use the June 2025 funding to expand its offline retail.

## Funding rounds

- Seed, Nov 28, 2024, $1M — Titan Capital, Huddle Ventures, Zeropearl

## Investors

- Titan Capital — Seed
- Huddle Ventures — Seed
- Zeropearl (https://capitalatlas.ai/funds/zeropearl) — Seed