# True Balance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/true-balance

- Industry: Financial Services
- Headquarters: Seoul, South Korea
- Website: www.truebalance.io/
- Total disclosed funding: $113M
- Latest round: Series E (Feb 10, 2026)
- Investors on record: 35

## About

Founded in 2014 and based in Seoul, South Korea, Afinit (formerly known Balancehero Co., Ltd.), trading under the name True Balance, develops a financial application to manage prepaid balance, recharge, and earn balance by the use of an application on their mobile devices. The platform also allows their customer to recharge gift cards and send them to your knowns and pay electric and gas bills online.In March 2026, True Balance raised USD 10 million in venture debt funding led by Northern Arc Investments.True Balance offers a digital financial services platform focused on providing quick, unsecured personal loans and everyday digital payment services to underbanked and unbanked users in India through its mobile app. Its core lending offerings include cash loans and short-tenure personal loans, facilitated through RBI-licensed NBFC partners, with a fully digital application process that includes KYC verification and eligibility assessment within the app. In addition to lending, the platform enables utility bill payments and mobile recharges across services such as electricity, gas, broadband, water, and DTH, positioning True Balance as a combined credit access and payments solution. The company will use the March 2026 funding to scale its lending operations, expand its credit portfolio, improve lending infrastructure, and introduce new loan products for underserved borrowers through its NBFC arm.

## Funding rounds

- Series E, Feb 10, 2026, $22M — Smilegate Investment, Kolon Investment, Mirae Asset Venture Investment, Hana Ventures, Groom Investment, Big Move Ventures, Double Capital
- Series D, Nov 13, 2024, $3.7M — D3 Jubilee Partners, Pathfinder H, Harang Invest, Samchully Investment, Prologue Ventures
- Series D, Nov 24, 2020, $27M — SBVA, BonAngels Venture Partners, Shinhan Capital, Daesung Private Equity, Naver
- Series C, Sep 25, 2019, $22M — SB Partners, Shinhan Capital, HB Investment, IMM Investment, NH Investment & Securities, IBK Capital, D3 Jubilee Partners
- Series B, Mar 28, 2018, $23M — Shinhan Securities, Partners Investment, Daesung Private Equity, LINE Ventures, Shinhan Bank, Daekyo Investment, Naver, Kiwoom Investment, T.S. Investment, NCORE Ventures, Daedeok Venture Partners
- Series B, Feb 8, 2017, $4.3M — InterVest, Capstone Partners
- Series B, Dec 29, 2016, $8.5M — Korea Development Bank, SBVA, IMM Investment, JB Investment
- Series A, Jan 23, 2016, $2.5M — SBVA
- Seed, Mar 11, 2015, $0.7M — BonAngels Venture Partners, JB Investment

## Investors

- BonAngels Venture Partners (https://capitalatlas.ai/funds/bonangels-venture-partners) — Seed, Series D
- JB Investment (https://capitalatlas.ai/funds/jb-investment) — Seed, Series B
- SBVA (https://capitalatlas.ai/funds/sbva) — Series A, Series B, Series D
- Korea Development Bank (https://capitalatlas.ai/funds/korea-development-bank) — Series B
- IMM Investment (https://capitalatlas.ai/funds/imm-investment) — Series B, Series C
- InterVest (https://capitalatlas.ai/funds/intervest) — Series B
- Capstone Partners (https://capitalatlas.ai/funds/capstone-partners) — Series B
- Shinhan Securities (https://capitalatlas.ai/funds/shinhan-securities) — Series B
- Partners Investment (https://capitalatlas.ai/funds/partners-investment) — Series B
- Daesung Private Equity (https://capitalatlas.ai/funds/daesung-private-equity) — Series B, Series D
- LINE Ventures (https://capitalatlas.ai/funds/line-ventures) — Series B
- Shinhan Bank — Series B
- Daekyo Investment (https://capitalatlas.ai/funds/daekyo-investment) — Series B
- Naver — Series B, Series D
- Kiwoom Investment (https://capitalatlas.ai/funds/kiwoom-investment) — Series B
- T.S. Investment (https://capitalatlas.ai/funds/t-s-investment) — Series B
- NCORE Ventures (https://capitalatlas.ai/funds/ncore-ventures) — Series B
- Daedeok Venture Partners (https://capitalatlas.ai/funds/daedeok-venture-partners) — Series B
- SB Partners — Series C
- Shinhan Capital (https://capitalatlas.ai/funds/shinhan-capital) — Series C, Series D
- HB Investment (https://capitalatlas.ai/funds/hb-investment) — Series C
- NH Investment & Securities (https://capitalatlas.ai/funds/nh-investment-securities) — Series C
- IBK Capital (https://capitalatlas.ai/funds/ibk-capital) — Series C
- D3 Jubilee Partners (https://capitalatlas.ai/funds/d3-jubilee-partners) — Series C, Series D
- Pathfinder H (https://capitalatlas.ai/funds/pathfinder-h) — Series D
- Harang Invest (https://capitalatlas.ai/funds/harang-invest) — Series D
- Samchully Investment (https://capitalatlas.ai/funds/samchully-investment) — Series D
- Prologue Ventures (https://capitalatlas.ai/funds/prologue-ventures) — Series D
- Smilegate Investment (https://capitalatlas.ai/funds/smilegate-investment) — Series E
- Kolon Investment (https://capitalatlas.ai/funds/kolon-investment) — Series E
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series E
- Hana Ventures — Series E
- Groom Investment (https://capitalatlas.ai/funds/groom-investment) — Series E
- Big Move Ventures (https://capitalatlas.ai/funds/big-move-ventures) — Series E
- Double Capital — Series E