# Trucktrack

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trucktrack

- Industry: Software
- Headquarters: Belgrade, Serbia
- Website: trucktrack.co
- Total disclosed funding: $0.4M
- Latest round: Seed (May 6, 2014)
- Investors on record: 1

## About

Trucktrack is a Serbian technology company specializing in advanced digital solutions that enhance operational efficiency and user engagement for various sectors.Trucktrack is focused on developing innovative software applications to improve business operations. Founded in Belgrade, Serbia, it has undergone a strategic pivot towards digital solutions. In May 2014, Trucktrack raised USD 0.360 mn in a Seed funding round led by Passion Capital. The company has participated in one funding deal to date.Trucktrack's offerings include advanced software applications and integrated platforms aimed at optimizing operations and enhancing user engagement. The products address challenges such as website performance, content delivery, and user interface efficiency. Target customers range from small to medium-sized enterprises to large corporations, primarily in sectors like e-commerce, education, and digital media, with a focus on markets in North America and Europe.Trucktrack operates on a subscription-based revenue model, allowing clients to access their services through annual or monthly plans. This structure facilitates direct interaction with clients, ensuring tailored support and service delivery. The pricing model is tiered according to the services utilized, with flagship products priced at a premium due to their advanced capabilities, fostering long-term client relationships.Trucktrack plans to utilize the capital raised in May 2014 to expand its product offerings and enhance its software applications. The company is also eyeing growth opportunities in new geographical markets, particularly in North America and parts of Europe, aiming for a broader reach by 2025. Recent funding will support the development and launch of new products that address evolving digital needs.

## Funding rounds

- Seed, May 6, 2014, $0.4M — Passion Capital

## Investors

- Passion Capital — Seed