# Troy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/troy

- Industry: Financial Services
- Headquarters: Lippstadt, Germany
- Website: www.troy-bleiben.de
- Latest round: Series A (Oct 21, 2020)
- Investors on record: 6

## About

Troy GmbH specializes in integrating debt collection services with customer relationship management (CRM) solutions, effectively realizing claims while maintaining customer relationships across various industries.Founded in 2017 in Lippstadt, Germany, Troy GmbH offers innovative debt collection services. The company, led by founder Philip Rürup, has completed four deals as of November 2020, demonstrating its operational capabilities in the sector.Troy specializes in integrating debt collection services with customer relationship management (CRM) solutions, focusing on the effective realization of claims while preserving valuable customer relationships. Their core offerings serve companies facing challenges with unpaid invoices, emphasizing that clients experiencing short-term cash flow issues should be retained as customers. By maintaining customer connections during the debt recovery process, Troy distinguishes itself from traditional debt collection agencies, primarily serving clients in Germany and potentially neighboring regions.Troy operates on a revenue model based on service fees linked to their debt recovery operations, catering to both B2B and B2C markets. The company engages clients through tailored partnerships, benefiting from customized debt collection strategies designed to meet specific customer engagement goals. Revenue is derived from successful collections, balancing effective claim realization with the preservation of customer goodwill. Pricing structures may include a mix of performance-based fees and fixed service charges, reinforcing Troy's strategic market position.In November 2020, Troy GmbH raised an undisclosed amount of venture funding from HDI Global SE, alongside participation from returning investors Avala Capital, eCAPITAL, Hannover Digital Investments GmbH, and High-Tech Gründerfonds. The company plans to utilize this funding to expand its service offerings and enhance its debt collection strategies. Specific future products are being designed, though release dates are not specified. Troy's growth strategy includes plans to enter new markets, focusing on neighboring regions to enhance its client base and operational reach.

## Funding rounds

- Series A, Oct 21, 2020 — eCAPITAL, High-Tech Gruenderfonds, Avala Capital, Hannover Digital Investments GmbH
- Series A, Oct 29, 2019 — eCAPITAL, Avala Capital, Seed X Liechtenstein, D11Z.Ventures

## Investors

- eCAPITAL (https://capitalatlas.ai/funds/ecapital) — Series A
- Avala Capital (https://capitalatlas.ai/funds/avala-capital) — Series A
- Seed X Liechtenstein (https://capitalatlas.ai/funds/seed-x-liechtenstein) — Series A
- D11Z.Ventures (https://capitalatlas.ai/funds/d11z-ventures) — Series A
- High-Tech Gruenderfonds (https://capitalatlas.ai/funds/high-tech-gruenderfonds) — Series A
- Hannover Digital Investments GmbH — Series A