# Trovy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trovy

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.trovy.com/
- Total disclosed funding: $25M
- Latest round: Series A (Jun 23, 2026)
- Investors on record: 4

## About

Trovy Technologies, Inc., based in the US, provides innovative financial solutions, primarily through its Home Equity Line of Credit (HELOC), designed to facilitate easy access to home equity for American homeowners. Founded in 2024 by co-founder TJ Milani (CEO), Trovy Technologies, Inc. is headquartered in New York, US. The company focuses on offering a modern financial solution through its flagship HELOC product. Trovy has successfully secured a Series A funding round totaling USD 25.00 mn, led by Left Lane Capital, with additional investments from Camber Creek and DCM. Trovy has been involved in 2 deals since its inception, indicating a budding presence in the financial services sector.Trovy specializes in providing a modern financial solution through its flagship product, the Trovy Home Equity Line of Credit (HELOC). This product allows homeowners to access their home equity via a credit card-like mechanism, enabling them to draw funds as needed without upfront draw requirements on loans of USD 100,000 or less. The Trovy HELOC is designed to facilitate various use cases such as debt consolidation, emergency funds, home renovations, and major purchases, offering competitive variable and fixed interest rates. The service is particularly tailored for American homeowners across multiple states, including but not limited to California, Florida, Texas, and New York, ensuring that a broad demographic can benefit from their offerings. Trovy aims to simplify the borrowing process with a fully digital application and approval system, thus targeting tech-savvy consumers who value convenience and quick access to funds.Trovy generates revenue primarily through interest on the Home Equity Line of Credit (HELOC) and associated transaction fees. When a customer accesses their HELOC, they incur interest on the drawn amount, which varies based on the selected rate structure. For instance, if a homeowner consolidates high-interest debt using a Trovy HELOC, they would pay interest only on the amount utilized, leading to potentially substantial savings compared to traditional credit options. The company may also earn revenue through cash advance fees, which are capped at a percentage of the amount drawn. Trovy's business model targets both direct-to-consumer transactions and partnerships that streamline access to their HELOC products, thereby enhancing customer acquisition and retention. The absence of upfront lender fees or annual charges further solidifies Trovy’s competitive positioning within the financial services market. Trovy plans to expand its product offerings by designing additional financial solutions aimed at addressing various consumer needs, although specific release dates have not been disclosed. The company is also targeting expansion into new geographic markets, focusing on several key states, to broaden its consumer base. Recent funding from the Series A round will support these initiatives, allowing Trovy to enhance its product development and marketing strategies.

## Funding rounds

- Series A, Jun 23, 2026, $25M — Kleiner Perkins, DCM, Camber Creek, Left Lane Capital
- Seed, date not disclosed — Kleiner Perkins, DCM, Camber Creek

## Investors

- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Seed, Series A
- DCM (https://capitalatlas.ai/funds/dcm) — Seed, Series A
- Camber Creek (https://capitalatlas.ai/funds/camber-creek) — Seed, Series A
- Left Lane Capital (https://capitalatlas.ai/funds/left-lane-capital) — Series A