# Troovy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/troovy

- Industry: Food
- Headquarters: Gurugram, India
- Website: www.troovyfoods.com
- Total disclosed funding: $17M
- Latest round: Series B (Oct 27, 2026)
- Investors on record: 8

## About

Based in Haryana, India, and founded in 2021 by CEO Mansi Baranwal and co-founders Aditya Mukherjee, Honestinnovations Foryou Private Limited doing business as Troovy, operates as a provider of chemical-free sauces infused with vegetables and nutrients. In January 2026, Troovy raised USD 5 million in Series A funding co-led by Fireside Ventures and Sharrp Ventures, with participation from Spring Marketing Capital and Veltis Capital.

The company offers various sauces, including tomato sauce, sandwich spread, trial pack, imli sauce, pizza pasta sauce, and stir-fry sauce. Additionally, the firm also provides services like recipes and nutritional guidance for families.

The company generates revenue by selling a variety of sauces, including tomato sauce, pizza sauce, and stir fry sauce, through its e-commerce platform with a price range of INR 178 to INR 986 for individual packs, combo packs, and trial packs.

The company will use the funding from January 2026 to expand its sales channels, introduce new clean-snacking products, and grow the business toward its revenue goal.

## Funding rounds

- Series B, Oct 27, 2026, $11M — Fireside Ventures, Sharrp Ventures
- Series A, Jan 20, 2026, $5M — Fireside Ventures, Sharrp Ventures, Spring Marketing Capital, Veltis Capital
- Seed, Oct 1, 2024, $1.1M — FDL Ltd., Sharrp Ventures, Y Investments, Spring Marketing Capital, AL trust, Veltis Capital, ABR ENTREPRENEUR SERVICES PRIVATE LIMITED

## Investors

- FDL Ltd. — Seed
- Sharrp Ventures — Seed, Series A, Series B
- Y Investments (https://capitalatlas.ai/funds/y-investments) — Seed
- Spring Marketing Capital (https://capitalatlas.ai/funds/spring-marketing-capital) — Seed, Series A
- AL trust — Seed
- Veltis Capital (https://capitalatlas.ai/funds/veltis-capital) — Seed, Series A
- ABR ENTREPRENEUR SERVICES PRIVATE LIMITED — Seed
- Fireside Ventures (https://capitalatlas.ai/funds/fireside-ventures) — Series A, Series B