# Troops

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/troops

- Industry: Software
- Headquarters: New York, US
- Website: www.troops.ai/
- Total disclosed funding: $20M
- Latest round: Series B (Apr 23, 2019)
- Investors on record: 14

## About

Troops, Inc. is a US-based company that enhances CRM productivity by providing a revenue communications platform, integrating seamlessly with messaging applications to streamline sales workflows.Troops, Inc., founded in 2015, operates out of New York, US, focusing on revenue communications solutions for sales teams. The company has undergone strategic pivots to enhance its platform's capabilities. The founder, Greg Ratner, has a background in technology entrepreneurship. Troops raised USD 12.00 mn in its Series B funding round led by Aspect Ventures on July 15, 2022. This was the total amount raised by the company, culminating in 8 deals to date.Troops offers a revenue communications platform that boosts productivity for sales teams. Its core products include intelligent alerts, CRM insights, and inline editing tools, integrating with Slack and Microsoft Teams. Key features like Troops Signals for notifications, Grid for bulk CRM edits, and Deal Rooms for account management are primarily used by sales teams in North America and Europe, aiming to optimize their revenue strategies.Troops maintains a subscription-based revenue model, providing tiered plans according to client needs. The flagship products—Troops Signals, Grid, and Deal Rooms—are designed to enhance sales team effectiveness for mid-sized to large enterprises. Revenue is generated through ongoing subscriptions, ensuring a stable income stream as clients engage with its tools and platforms.Troops is positioned for future growth following its acquisition by Salesforce.com, Inc. in July 2022. Plans include launching new products that enhance current offerings, aimed at expanding into additional markets in North America and Europe. The recent funding will support these initiatives, although specific product release dates and market expansion timelines have yet to be disclosed.

## Funding rounds

- Series B, Apr 23, 2019, $12M — First Round Capital, Felicis Ventures, Chicago Ventures, InVisionApp Inc., Susa Ventures, Aspect Ventures, Hone Capital, Slack Fund
- Series A, Sep 8, 2016, $7M — First Round Capital, NextView Ventures, Felicis Ventures, Chicago Ventures, Founder Collective, Vast Ventures, Great Oaks Venture Capital, Susa Ventures, Aspect Ventures, Flight Ventures, Slack Fund
- Seed, May 4, 2016, $1.1M — First Round Capital, NextView Ventures, Chicago Ventures, Founder Collective, Vast Ventures, Great Oaks Venture Capital, E-Merge

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed, Series A, Series B
- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Seed, Series A
- Chicago Ventures (https://capitalatlas.ai/funds/chicago-ventures) — Seed, Series A, Series B
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed, Series A
- Vast Ventures (https://capitalatlas.ai/funds/vast-ventures) — Seed, Series A
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed, Series A
- E-Merge (https://capitalatlas.ai/funds/e-merge) — Seed
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A, Series B
- Susa Ventures (https://capitalatlas.ai/funds/susa-ventures) — Series A, Series B
- Aspect Ventures (https://capitalatlas.ai/funds/aspect-ventures) — Series A, Series B
- Flight Ventures (https://capitalatlas.ai/funds/flight-ventures) — Series A
- Slack Fund (https://capitalatlas.ai/funds/slack-fund) — Series A, Series B
- InVisionApp Inc. — Series B
- Hone Capital — Series B