# Troo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/troo

- Industry: Internet
- Headquarters: Sunderland, UK
- Website: www.troocost.com/
- Total disclosed funding: $0.7M
- Latest round: Seed (Oct 8, 2018)
- Investors on record: 1

## About

Troo Ltd is a business energy brokerage firm dedicated to optimizing energy expenditures for businesses through tailored procurement solutions and ongoing consulting services.Troo Ltd, founded in 2018 by Andrew Richardson, Nicola Fitzgerald, and Rachel Richardson, operates from Sunderland, UK. In October 2025, Troo Ltd raised an undisclosed amount of venture funding from new investor NEL Fund Managers. Troo is a business energy brokerage firm specializing in tailored solutions for companies aiming to optimize their energy expenditures. It offers comprehensive energy procurement services for gas, electricity, water services, and renewable options. Acting as an intermediary between businesses and over 20 energy suppliers, Troo helps clients identify optimal energy contracts tailored to their unique requirements, servicing a diverse clientele, particularly small to medium-sized enterprises within the UK market. Troo's revenue model is based on its brokerage services, facilitating energy contracts between businesses and suppliers. The firm engages in B2B transactions, assisting clients in securing competitive energy deals while providing ongoing consulting services. Revenue is derived from commissions paid by energy suppliers for successful contracts negotiated on behalf of clients. Its additional service, 'Troo Assure', includes offerings like bill checking and energy efficiency advice, enhancing client value without hidden fees. The company will use the October 2025 funding to expand manufacturing and distribution operations and support workforce growth.

## Funding rounds

- Seed, Oct 8, 2018, $0.7M — Mercia Asset Management

## Investors

- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Seed