# Triptease

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/triptease

- Industry: Software
- Headquarters: London, UK
- Website: www.triptease.com
- Total disclosed funding: $25M
- Latest round: Series B (Feb 8, 2021)
- Investors on record: 3

## About

Based in London, UK, and founded in 2012 by co-founders Charlie Osmond and Alasdair Snow, Triptease Ltd. provides a data marketing platform that is designed to empower hotels with data-driven insights and tools to optimize their digital marketing strategies and revenue generation. In February 2021, Triptease Ltd. raised GBP 2.22 million in series B financing from European secondary opportunities limited and Venture founders limited with participation from investors Episode 1 Ventures, Business Growth and Notion Capital. The series B round of financing values Triptease Ltd. at GBP 58.70 million post-money.

The Triptease platform offers several key features, including Paid Search, Metasearch, On-Site Messages, Targeted Messages, and Chat. With Paid Search, the platform allows users to utilize different data sets to adjust bidding strategies and avoid paying twice for the same booking. The Metasearch feature allows hotels to automatically adjust prices and attract engaged searchers with adaptive bidding, ensuring they never get beaten on price. On-Site Messages enable hotels to personalize their website for every guest by segmenting visitors based on hard-to-access data, like metasearch activity. The Chat feature automates customer conversations while reassuring potential guests about the best prices. Triptease also offers Retargeting, which provides fully dynamic display ads with real-time personalization, showing customers their most recent itinerary and the best price for their selected dates.

## Funding rounds

- Series B, Feb 8, 2021, $3M — Notion Capital, BGF Investment Management, Episode 1 Ventures
- Series B, Apr 3, 2018, $4.2M — Notion Capital, BGF Investment Management
- Series B, Mar 20, 2017, $8.9M — Notion Capital, BGF Investment Management, Episode 1 Ventures
- Series A, Feb 18, 2016, $7M — Notion Capital, Episode 1 Ventures
- Series A, Sep 1, 2014, $1.8M — Notion Capital, Episode 1 Ventures

## Investors

- Notion Capital (https://capitalatlas.ai/funds/notion-capital) — Series A, Series B
- Episode 1 Ventures (https://capitalatlas.ai/funds/episode-1-ventures) — Series A, Series B
- BGF Investment Management (https://capitalatlas.ai/funds/bgf-investment-management) — Series B