# Triple Whale

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/triple-whale

- Industry: Software
- Headquarters: Columbus, US
- Website: www.trytriplewhale.com
- Total disclosed funding: $51M
- Latest round: Series A (Oct 14, 2022)
- Investors on record: 3

## About

Based in Ohio, US, and founded in 2021 by its CEO Aj Orbach, COO Maxx Blank, and CTO Ivan Chernykh, Triple Whale Inc. operates as an analytics platform. In October 2022, Triple Whale Inc. raised USD 25 million in series B funding from Elephant, NFX, and Shopify, Inc.

Triple Whale operates an analytics platform that helps Shopify brands to provide insights regarding the performance of their marketing campaigns and helps them to identify key metrics of their e-commerce business by integrating merchants' data from Shopify, Facebook, and Google, TikTok, and other popular apps in real-time. In addition, the company offers a mobile application for iOS users with features such as real-time MER, ncROAS, and POAS tracking, customer insights, and cohorts.

Triple Whale generates revenue through a membership plan that includes the Triple whale plan for USD (100-1500) per month, and the TW + Attribution plan for USD (300-2000) per month.

The company plans to use the February 2022 financing to hire additional employees on the development team and further develop its platform.

## Funding rounds

- Series A, Oct 14, 2022, $25M — Shopify Inc., Elephant, NFX
- Series A, Feb 25, 2022, $24M — Elephant
- Seed, Sep 24, 2021, $2.1M — NFX

## Investors

- NFX (https://capitalatlas.ai/funds/nfx) — Seed, Series A
- Elephant (https://capitalatlas.ai/funds/elephant) — Series A
- Shopify Inc. — Series A