# TripIt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tripit

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.tripit.com
- Total disclosed funding: $13M
- Latest round: Series C (Mar 4, 2010)
- Investors on record: 4

## About

TripIt, Inc. is a travel planning company that simplifies itinerary organization for travelers. Their innovative app compiles travel details, providing a seamless experience for both individual and business users.Founded in 2006, TripIt, Inc. is based in San Francisco, US, and specializes in creating an organized travel experience through its comprehensive app. The company raised USD 120.00 mn in funding through a TRADE SALE to Concur Technologies, Inc. on January 13, 2011, marking a pivotal point in its business trajectory. TripIt has successfully completed a total of 4 deals and does not operate under a parent company or have subsidiaries. The founding details regarding individual founders are not available.TripIt offers a comprehensive travel planning solution designed to streamline the organization of travel itineraries for both individual travelers and business professionals. At the core of their service is the TripIt app, which allows users to compile travel plans by simply forwarding confirmation emails to a dedicated email address. Within seconds, TripIt generates a detailed itinerary that consolidates flight, accommodation, and activity details, enabling users to access all their travel information in one place. The main user base includes frequent travelers, business professionals, and anyone seeking a simplified travel experience, with endorsements highlighting the app's functionality during extensive travel schedules. The company serves customers in various geographical markets, including North America, Europe, and Latin America, allowing users from these regions to benefit from an organized and efficient travel experience.TripIt's revenue model is primarily based on subscription services, with TripIt Pro as its flagship offering. The subscription provides users with enhanced features, such as real-time flight alerts, airport information, and personalized travel advice, catering to the demands of frequent travelers. A potential transaction model includes users subscribing to TripIt Pro for a recurring fee, which facilitates direct transactions between the company and its customers. This structure allows TripIt to establish a steady revenue stream through direct-to-consumer channels. Additionally, the company may engage in partnerships with travel-related businesses, enhancing its service offerings while providing value-added features for subscribers. Pricing details for these services are structured to cater to varied user needs, ensuring that individuals and organizations can select plans that best fit their travel requirements.Following the acquisition by Concur in January 2011, TripIt aims to leverage its new resources to advance its product offerings and expand its market reach. The company is currently focused on enhancing its app with new features designed to improve user experience, although specific product release dates have not been disclosed. There are plans to penetrate additional international markets by 2023, particularly in Asia-Pacific regions, aiming to capture new user segments. The recent funding from the TRADE SALE will be utilized to support these product development and market expansion initiatives, ensuring that TripIt can better serve its growing customer base.

## Funding rounds

- Series C, Mar 4, 2010, $7M — Indie Enterprises, Azure Capital Partners
- Series B, Apr 17, 2008, $5.1M — Indie Enterprises, Sabre GLBL Inc., Rocket Internet SE
- Seed, Apr 1, 2007, $1M — Indie Enterprises

## Investors

- Indie Enterprises (https://capitalatlas.ai/funds/indie-enterprises) — Seed, Series B, Series C
- Sabre GLBL Inc. — Series B
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series B
- Azure Capital Partners (https://capitalatlas.ai/funds/azure-capital-partners) — Series C