# Triggit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/triggit

- Industry: Internet
- Headquarters: San Francisco, US
- Total disclosed funding: $12M
- Latest round: Series B (Nov 1, 2012)
- Investors on record: 5

## About

Triggit is a digital advertising technology company that specializes in programmatic advertising solutions, enhancing campaign performance through data-driven insights and analytics.Triggit, founded in 2006 in San Francisco, US, focuses on providing advertisers with programmatic advertising technology. The company was acquired by Gravity4 in March 2015 for an undisclosed amount. Throughout its history, Triggit has successfully completed 7 deals, with its most recent funding round receiving USD 6.00 mn from lead investor North Atlantic Capital and other investors including Foundry Group and Spark Capital, bringing its total amount raised to USD 6.00 mn.Triggit.com provides advanced advertising technology solutions that optimize digital marketing campaigns. Its programmatic advertising platform utilizes data analytics to improve ad targeting, allowing businesses to manage online ad spending efficiently across multiple digital channels. The company serves mid-sized to large enterprises in sectors such as retail, travel, and technology, primarily in North America and select markets in Europe, helping clients enhance their digital marketing strategies.Triggit.com operates on a B2B revenue model, generating income through service subscriptions and partnerships with advertisers who pay based on usage metrics related to ad placement and performance. The company's revenue is driven by multi-tiered pricing plans that may include performance-based fees, connecting its income directly to the volume of advertising transactions processed through its platform.With the recent funding of USD 6.00 mn, Triggit is positioning itself for future growth by focusing on the development of new products aimed at enhancing its programmatic advertising platform. The company plans to expand into additional European markets, capitalizing on its existing technology to drive customer engagement. Following its acquisition by Gravity4 in March 2015, Triggit aims to leverage synergies from this partnership to broaden its product offerings and improve its market reach.

## Funding rounds

- Series B, Nov 1, 2012, $7.4M — Spark Capital, Foundry Group
- Series A, Jun 14, 2010, $4.2M — Spark Capital, Foundry Group, TriplePoint Capital, DG Ventures
- Angel, Jul 1, 2007, $0.5M — Bay Partners

## Investors

- Bay Partners (https://capitalatlas.ai/funds/bay-partners) — Angel
- Spark Capital — Series A, Series B
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series A, Series B
- TriplePoint Capital (https://capitalatlas.ai/funds/triplepoint-capital) — Series A
- DG Ventures (https://capitalatlas.ai/funds/dg-ventures) — Series A