# Trig

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trig

- Industry: Software
- Headquarters: London, UK
- Website: www.trig.ai/
- Total disclosed funding: $6M
- Latest round: Seed (Oct 2, 2025)
- Investors on record: 2

## About

Trig Ltd, based in the UK, operates an AI agent platform focused on optimizing account management processes, including onboarding and retention, to enhance business efficiency and drive growth.Founded in 2023, Trig Ltd specializes in developing an AI-driven platform aimed at improving account management for businesses. The company is headquartered in London, UK. Notable funding came in October 2025 when Trig raised USD 6.00 mn in a Seed round led by 20VC, with participation from Frontline Ventures and other individual investors. The total amount raised by the firm stands at USD 6.00 mn from this funding round.Trig provides an advanced AI Agent Platform designed for comprehensive account management, focusing on key areas such as onboarding, retention, and account expansion. The platform aims to streamline these processes for businesses, enhancing their operational efficiency and ultimately driving growth in Annual Recurring Revenue (ARR). Trig’s core offerings are tailored to meet the needs of various clients, including software companies and service providers, across multiple industries. The end users of Trig’s services are typically account managers and customer success teams, who benefit from the platform's automation and data-driven insights. Trig operates in several geographical markets, including North America and Europe, addressing the needs of a diverse customer base looking to optimize their account management strategies.Trig's revenue model is structured around subscription-based services, where clients pay for access to the AI Agent Platform on a recurring basis. This includes tiered pricing plans based on service levels and features utilized, allowing businesses to select options that best suit their needs. Transactions occur directly between Trig and its clients, primarily through B2B relationships, with potential partnerships enhancing service delivery. The platform is integral to improving operational metrics such as onboarding speed and customer retention, serving as a key tool for many clients, thus contributing to their financial performance through increased efficiency and growth.In October 2025, Trig Ltd raised USD 6.00 mn in Seed funding, led by 20VC, to accelerate product development, expand its team, and scale operations. The company aims to enhance its AI platform and explore new market opportunities, although specific new product launches and target regions for expansion have not been detailed. The funding will support these initiatives, positioning Trig for future growth.

## Funding rounds

- Seed, Oct 2, 2025, $6M — Frontline, 20VC

## Investors

- Frontline (https://capitalatlas.ai/funds/frontline) — Seed
- 20VC (https://capitalatlas.ai/funds/20vc) — Seed