# TRIBE Digital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tribe-digital-pty

- Industry: Marketing/Advertising
- Headquarters: Melbourne, Australia
- Website: www.tribegroup.co
- Total disclosed funding: $11M
- Latest round: Series A (Mar 26, 2019)
- Investors on record: 4

## About

Based in Melbourne, Australia, and founded in 2015, TRIBE Digital Pty Ltd is a marketplace connecting brands with social media micro-influencers. Jules Lund is the founder of the company and Anthony Svirskis is its current CEO. In February 2021 the company raised USD 5.5 million in pre-IPO funding. 

The company provides a Tribe platform which allows its users to browse leading brands, create campaigns, user-generated content will be available on this campaign, approve the favorites and the company’s influencers will post it to their social media channels which will be reaching thousands, website’s in-built analytics will show the performance, purchase the rights for the best-performing content and then it can be provided to the desired audience.
 
The company generates revenue by pricing its platform packages which include a free annual fee and USD 299 activation fee per campaign for pay-per-use package and a custom annual fee for pro, teams, and enterprise packages. 

The company plans to use the pre-IPO funds for product development and engineering, with a significant portion set aside for sales and marketing.

## Funding rounds

- Series A, Mar 26, 2019, $7.5M — Burch Creative Capital, Exto Partners, Gresham House
- Series A, Sep 13, 2016, $4M — Exto Partners, Clinton Capital Partners

## Investors

- Exto Partners (https://capitalatlas.ai/funds/exto-partners) — Series A
- Clinton Capital Partners (https://capitalatlas.ai/funds/clinton-capital-partners) — Series A
- Burch Creative Capital (https://capitalatlas.ai/funds/burch-creative-capital) — Series A
- Gresham House (https://capitalatlas.ai/funds/gresham-house) — Series A