# TreSensa Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tresensa-technologies

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.tresensa.com
- Total disclosed funding: $2M
- Latest round: Series A (Mar 5, 2014)
- Investors on record: 1

## About

TreSensa Technologies, Inc. provides innovative mobile user acquisition solutions, focusing on enhancing engagement and monetization through advanced analytics and AI-driven insights for its clients in the mobile industry.TreSensa Technologies, Inc., founded in 2011, operates as a mobile user acquisition platform based in New York, US. The company has engaged in 7 total deals and recently completed a Series B funding round, raising USD 2.00 mn, which accounts for the total amount raised. The current CEO is Scott Pitts.TreSensa's growth acceleration platform offers machine learning-powered mobile advertising solutions designed to optimize user acquisition, monetization, and engagement. The platform serves marketers, agencies, demand-side platforms (DSPs), publishers, and mobile game developers, providing access to quality users and innovative ad performance strategies across global markets, including North America, Europe, and Asia-Pacific.TreSensa generates revenue through performance-based advertising services and partnerships with publishers. The firm operates on a B2B basis, utilizing subscription models and direct partnerships to enhance user acquisition and monetization strategies. Their pricing models include cost-per-install (CPI) for user acquisition campaigns, optimizing advertising spend efficiency through performance-driven agreements.TreSensa Technologies, Inc. aims to expand its product offerings and market reach. The company is developing new features for its platform, anticipated to launch in the upcoming quarters. It plans to enter additional markets in Asia-Pacific and Europe by the end of 2024. The recent Series B funding will support these initiatives, facilitating the enhancement of their AI-driven analytics capabilities and expanding their global footprint.

## Funding rounds

- Series A, Mar 5, 2014, $2M — Caribou Asset Management

## Investors

- Caribou Asset Management (https://capitalatlas.ai/funds/caribou-asset-management) — Series A