# Trendyol Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trendyol-group

- Industry: Internet
- Headquarters: Istanbul, Turkey
- Website: www.trendyol.com
- Total disclosed funding: $1.5B
- Latest round: Series D (Aug 9, 2021)
- Investors on record: 7

## About

Founded in 2010 by Demet Suzan Mutlu and based in Istanbul, Turkey, Trendyol Group operates as a private shopping site that provides its users with access to fashion and lifestyle brands. In 2020, Trendyol Group entered into the online supermarket business with the Trendyol Hizli Market brand, which went into service in a limited number of districts in Istanbul intending to deliver supermarket products to users within 1 hour, and they also started the development of a food delivery service to go along with the brand that will soon be available to users. In August 2021, the company raised USD 1.5 billion in venture funding from a group of investors that included Princeville Capital, ADQ, and Qatar Investment Authority.
 
Trendyol provides fashion and designer retail items for men, women, kids, and homes on its e-commerce platform and also owns fashion brands such as Trendyolmilla for women and Trendyol Man for men. The company exports Turkish products to 190 countries over platforms in various countries and its online platform contains products in all categories such as fashion, electronics, home and furniture, mother-child, cosmetics, and other accessories.
The company has a research and development center called Trendyol Tech, focusing on native language processing, real-time data analysis, machine learning, and deep learning, and a second-hand product platform called Dolap.
 
In 2020, the company generated global net sales of USD 791.8 million.
 
The company plans to use the latest venture funding to develop its current technology to increase the e-export of Turkish products and foreign currency inflow into Turkey.

## Funding rounds

- Series D, Aug 9, 2021, $1.5B — General Atlantic, Qatar Investment Authority, Princeville Capital, SB Investment Advisers, ADQ
- Series C, Jul 22, 2011, $26M — Kleiner Perkins, Tiger Global Management
- Series B, Nov 25, 2010, $9.1M — Tiger Global Management

## Investors

- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series B, Series C
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series C
- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series D
- Qatar Investment Authority (https://capitalatlas.ai/funds/qatar-investment-authority) — Series D
- Princeville Capital (https://capitalatlas.ai/funds/princeville-capital) — Series D
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series D
- ADQ — Series D