# Trendalytics Innovation Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trendalytics-innovation-labs

- Industry: Software
- Headquarters: New York, US
- Website: www.trendalytics.co
- Total disclosed funding: $0M
- Latest round: Seed (Jan 15, 2015)
- Investors on record: 3

## About

Based in New York, US, and founded in 2013, Trendalytics, Inc. operates as a social analytics platform empowering brands and retailers to drive profitable decisions by aggregating and demystifying predictive data. Trendalytics currently partners with a broad range of fashion and beauty companies throughout the retail life cycle including Ulta Beauty, Free People, Ross Stores, and Li&Fung to power consumer analytics decisions. The CEO of the company is  Cece Lee Arnold. In May 2021, HatchBeauty Brands, a beauty and wellness incubator located in Los Angeles, California, announced the acquisition of Trendalytics.

The company leverage billions of data from Google search, social media, and e-commerce market data to predict what to buy and when to buy. The platform provides customized recommendations to help users understand the magnitude and context of trends most relevant to their requirements. The company also helps its users to understand the trends by curating and tracking more than 20,000 brands and influencers' social feeds, across 5 different platforms.

## Funding rounds

- Seed, Jan 15, 2015 — UCLA Venture Capital Fund, Grace Beauty Capital
- Seed, Jan 24, 2013, $0M — Entrepreneurs Roundtable Accelerator

## Investors

- Entrepreneurs Roundtable Accelerator (https://capitalatlas.ai/funds/entrepreneurs-roundtable-accelerator) — Seed
- UCLA Venture Capital Fund (https://capitalatlas.ai/funds/ucla-venture-capital-fund) — Seed
- Grace Beauty Capital (https://capitalatlas.ai/funds/grace-beauty-capital) — Seed