# Trello

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trello

- Industry: Software
- Headquarters: New York, US
- Website: www.trello.com
- Total disclosed funding: $10M
- Latest round: Series A (Jul 24, 2014)
- Investors on record: 2

## About

Trello, Inc. is a productivity software company specializing in project management solutions that empower teams to organize tasks visually and efficiently through customizable boards, lists, and cards.Trello, Inc. was founded in 2011 in New York, US, providing a platform designed for task management and team collaboration. In January 2017, the company was acquired by Atlassian Pty. Ltd. for USD 425 mn. The acquisition marked a significant pivot in Trello's operations, aligning it with Atlassian's suite of tools for collaboration. The company has raised a total of USD 10.30 mn through two identified funding rounds, with the latest being an Add-on Trade Sale led by Atlassian Pty. Ltd.Trello offers a comprehensive suite of products designed to enhance productivity and streamline project management for teams across various industries. At the core of its offerings is the Trello board, an intuitive visual tool that allows users to capture, organize, and manage tasks through customizable boards, lists, and cards. The platform integrates with numerous external applications such as Slack and email, enabling seamless communication and task creation directly from other tools. Key features include the Trello Inbox for capturing details from different sources, the Planner for scheduling tasks, automation capabilities through Butler, and a variety of Power-Ups that extend functionality by connecting with popular apps. Trello's solutions cater to diverse customer bases, including marketing teams, product managers, engineering professionals, design teams, startups, and remote workers, and are primarily utilized in North America, Europe, and parts of Asia.Trello operates on a subscription-based revenue model, providing tiered pricing plans tailored to different organizational needs. The available plans include a free version aimed at individuals and small teams, a Standard plan for groups requiring enhanced collaboration features, a Premium plan designed for teams of up to 100 members that need advanced project tracking and visualization tools, and an Enterprise plan that offers comprehensive project management capabilities for larger organizations. Customers typically engage with Trello through direct subscriptions, selecting a plan that aligns with their operational requirements. Pricing details for these plans are structured to accommodate varying levels of service and feature access, ensuring that Trello's solutions can cater effectively to a broad range of end-users while fostering consistent revenue generation through its subscription model.In terms of future growth, Trello plans to enhance its product offerings by developing new features and tools aimed at improving user experience and integration capabilities. The company is also exploring expansion into new international markets, particularly targeting Asia and Europe to increase its user base by the end of 2023. The recent acquisition by Atlassian, executed in January 2017, has positioned Trello to leverage additional resources for these initiatives, with the substantial funding of USD 425 mn expected to support the enhancement of existing products and the launch of new features in line with market demands.

## Funding rounds

- Series A, Jul 24, 2014, $10M — Index Ventures, Spark Capital

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A
- Spark Capital — Series A