# Trella

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trella

- Industry: Software
- Headquarters: Cairo, Egypt
- Website: www.trella.app
- Total disclosed funding: $30M
- Latest round: Series A (Jun 2, 2021)
- Investors on record: 10

## About

Trella, based in Egypt, is a technology platform that streamlines logistics by connecting shippers with carriers, ensuring efficiency, transparency, and reliability in the supply chain.Founded in 2018 in Cairo, Egypt, Trella operates as a logistics platform connecting shippers and carriers. The company's founders include Ali Atrash, Ali Labib, Muhammad Garem, Omar Hagrass, and Pierre Saad. Trella has successfully closed 7 deals, with the most recent funding round occurring on June 12, 2023, where it raised USD 3.5 mn from Avanz Capital, bringing the total amount raised to USD 3.5 mn.Trella's primary product offering is a digital logistics platform designed to connect shippers with carriers, enhancing transparency, efficiency, and reliability in the supply chain. The platform enables users to access a variety of load options tailored to their specific needs, allowing carriers to optimize truck utilization and focus on high-quality loads. Key features include GPS tracking, live updates, a centralized dashboard for performance analysis, and electronic Proof of Delivery (ePODs), which streamline the delivery process by reducing paperwork. Trella serves a diverse client base comprising shippers and carriers across the logistics industry in regions including Egypt, Saudi Arabia, and the United Arab Emirates.Revenue generation for Trella occurs through transactions facilitated on its logistics platform, where shippers can book freight services and carriers can find consistent work. The business operates on a B2B model, focusing on partnerships that ensure a seamless connection between shippers and carriers. Trella provides load insurance coverage as part of its service, ensuring that shipments are protected throughout the transportation process. The platform's offerings promote a hassle-free trucking experience, which encourages ongoing engagement and repeat transactions between users. Trella's commitment to quality service is reinforced through its control tower, staffed with experienced professionals who oversee operations, further contributing to its revenue-generating activities.In June 2023, Trella raised USD 3.5 mn in venture funding from Avanz Capital, which will be utilized to support the company's growth initiatives. Trella aims to expand into new markets while enhancing its existing products, although specific details on upcoming product launches and targeted geographic regions have not been disclosed.

## Funding rounds

- Series A, Jun 2, 2021, $30M — Flexport, Inc., FJ Labs, Algebra Ventures, RAED Ventures, VentureSouq, Vision Ventures, 4DX Ventures, Maersk Growth, Next Billion Capital Partners, Foundation Ventures

## Investors

- Flexport, Inc. — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- Algebra Ventures (https://capitalatlas.ai/funds/algebra-ventures) — Series A
- RAED Ventures (https://capitalatlas.ai/funds/raed-ventures) — Series A
- VentureSouq (https://capitalatlas.ai/funds/venturesouq) — Series A
- Vision Ventures — Series A
- 4DX Ventures (https://capitalatlas.ai/funds/4dx-ventures) — Series A
- Maersk Growth (https://capitalatlas.ai/funds/maersk-growth) — Series A
- Next Billion Capital Partners (https://capitalatlas.ai/funds/next-billion-capital-partners) — Series A
- Foundation Ventures (https://capitalatlas.ai/funds/foundation-ventures) — Series A