# TreeRing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/treering

- Industry: Internet
- Headquarters: Redwood City, US
- Website: www.treering.com
- Total disclosed funding: $3.6M
- Latest round: Series A (Sep 25, 2012)
- Investors on record: 2

## About

TreeRing Corp. specializes in memory-as-a-service solutions, crafting personalized and premium memory products for individuals and organizations, including unique yearbooks and customized memory books.Founded in 2009 in Redwood City, US, TreeRing Corp. focuses on providing innovative memory products. The company, co-founded by Aaron Greco, Brady McCue, and Kevin Zerber, has raised a total of USD 3.6 mn in two funding rounds, with the latest being a Series A round in September 2012, co-led by Cedar Grove Investments and Second Avenue Partners. Aaron Greco serves as the CEO.Treering is a memory-as-a-service provider specializing in transforming life's meaningful moments into premium physical products. Their core offerings include Treering Memories, which allows brands and organizations to white label personalized memory books, and Treering Yearbooks, designed specifically for schools to preserve and celebrate student memories. Utilizing proprietary AI technology, Treering enhances the design process and supports flexible fulfillment, ensuring a seamless experience for users. The company serves a diverse client base, including over 14,000 schools, and end users consist primarily of students, parents, and educational institutions looking to commemorate significant experiences. Treering's products are marketed not only in the United States but also in various international markets, including Australia, demonstrating their global outreach.Treering generates revenue through a business model that encompasses both B2B and direct-to-consumer transactions. Schools partner with Treering to create custom yearbooks and memory books, engaging in contracts that outline the design and production processes. The company operates on a project basis, where schools pay for the services rendered, which typically include design support and printing of the final products. Additionally, Treering offers subscription-based services that allow clients to access ongoing support and updates for their memory products. Their flagship services, including Treering Yearbooks and Treering Memories, form the basis of their revenue streams, catering specifically to the educational sector and other organizations focused on preserving memories.TreeRing Corp. plans to leverage the funding raised in its most recent Series A financing, amounting to USD 3.6 mn, to support the development of new product lines and expand into additional markets. In particular, the company is focusing on launching a new line of customized memory products aimed at corporate clients by the end of 2023, while also targeting expansion into international markets, particularly in Europe and Asia, to broaden its presence by 2024.

## Funding rounds

- Series A, Sep 25, 2012, $3.6M — Cedar Grove Investments, Second Avenue Partners

## Investors

- Cedar Grove Investments (https://capitalatlas.ai/funds/cedar-grove-investments) — Series A
- Second Avenue Partners (https://capitalatlas.ai/funds/second-avenue-partners) — Series A