# Treedom S.r.l.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/treedom-s-r-l

- Industry: Environmental Services
- Headquarters: Florence, Italy
- Website: www.treedom.net
- Total disclosed funding: $2.6M
- Latest round: Series A (Mar 15, 2017)
- Investors on record: 5

## About

Based in Florence, Italy, and founded in 2010, Treedom S.r.l. operates an online platform that enables companies and individuals to remotely plant trees through local farmers. Since its founding, one million trees have been planted by local farmers in Africa, South America, and Italy. In 2014, Treedom S.r.l. became part of the Certified B Corporations, a network of companies that stand out for high environmental and social performance. Its business model also contributes to the 17 Sustainable Development Goals (SDGs) on the UN’s 2030 Agenda. In January 2021, the company received an investment from Banca Generali’s BG4REAL project.

Treedom S.r.l. offers its online remote tree-planting services to corporations for them to offer the trees as sustainable gifts to engage their employees and customers. Individuals can also select trees to plant remotely. The company’s services start from the selection of the tree by the customers, the tree-planting of the selected tree, and the country of the farmer where the tree will be planted. The selected tree can be photographed and geopositioned for the online monitoring of the selected tree, from its first moments of life until it is transplanted. Customers have the option to find out more about the tree’s features and meaning, to customize with a message, and the option to gift the tree to another person.

Treedom S.r.l.’s revenue is generated by offering its remote tree-planting platform to corporations and individuals. The funding received by the company from Banca Generali's BG4REAL project will be used to support its expansion into Great Britain, France, Spain, Benelux, Sweden, Denmark, and Finland, and to support its future listing on the stock exchange.

## Funding rounds

- Series A, Mar 15, 2017, $2.6M — Banca Sella Holding, Ersel, U-Start Ventures, Rancilio Cube, AM Holdings

## Investors

- Banca Sella Holding — Series A
- Ersel — Series A
- U-Start Ventures (https://capitalatlas.ai/funds/u-start-ventures) — Series A
- Rancilio Cube (https://capitalatlas.ai/funds/rancilio-cube) — Series A
- AM Holdings — Series A