# Treecard

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/treecard

- Industry: Financial Services
- Headquarters: London, UK
- Website: www.treecard.org/
- Total disclosed funding: $29M
- Latest round: Series A (Nov 30, 2022)
- Investors on record: 5

## About

Based in the UK, Treecard Limited operates as a financial services company focused on eco-friendly initiatives and sustainable consumer behavior through its innovative debit card solutions.Treecard Limited was founded in 2020 and is headquartered in London, UK. The company provides financial services with a sustainability focus, allowing users to make eco-conscious choices while managing their finances. The founding team includes Gary Wu, James Dugan, and Jamie Cox, with Jamie Cox currently serving as the CEO. In November 2022, Treecard raised GBP 19.2 million in a Series A funding round led by Valar Ventures, with participation from EQT, Episode 1 Ventures, and Seedcamp, among others. This funding brought the total amount raised to GBP 19.2 million across two deals.Treecard offers a unique blend of eco-conscious financial services and sustainability initiatives aimed at encouraging responsible consumer behavior. The core offering is the Treecard® Mastercard® Debit Card, which enables users to manage their spending while simultaneously contributing to environmental sustainability. Through a rewards program, users earn points for ethical purchases made with the card and for engaging in eco-friendly activities such as walking instead of driving. The company aims to plant trees based on user activity, directly addressing climate concerns and promoting a healthier lifestyle. Treecard's services are positioned to serve a diverse consumer base, including environmentally conscious individuals and those looking to make ethical purchasing decisions. The products are marketed primarily in regions with a strong emphasis on sustainability, such as North America and Europe.Treecard generates revenue through transaction fees associated with its debit card services and potential partnerships with retailers that align with its sustainability goals. The structure of these transactions typically involves direct consumer interactions, where users earn rewards for their purchases while contributing to the company's tree-planting initiatives. Customers engage with the Treecard platform by making ethical purchases and utilizing their debit cards for everyday transactions, which promotes both responsible spending and environmental awareness. Additionally, the company may leverage advertising partnerships related to its user base, providing targeted marketing opportunities for eco-friendly brands. The pricing plans and specific transaction costs are designed to align with the company's mission of promoting sustainable living while ensuring user engagement and retention.In November 2022, Treecard Limited raised GBP 19.2 million in Series A funding, led by Valar Ventures, to support its growth strategy. The company plans to use the funding to expand its team and continue product development ahead of its anticipated launch in 2023. Treecard is also targeting expansion into new markets to further its sustainability initiatives, although specific regions have not been disclosed. With a focus on enhancing its offerings and increasing its reach, Treecard aims to solidify its market position as a leader in eco-conscious financial services.

## Funding rounds

- Series A, Nov 30, 2022, $24M — EQT, Valar, Seedcamp, Episode 1 Ventures, World Fund
- Seed, Jan 29, 2021, $5.1M — EQT, Seedcamp, Episode 1 Ventures

## Investors

- EQT (https://capitalatlas.ai/funds/eqt) — Seed, Series A
- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed, Series A
- Episode 1 Ventures (https://capitalatlas.ai/funds/episode-1-ventures) — Seed, Series A
- Valar (https://capitalatlas.ai/funds/valar) — Series A
- World Fund (https://capitalatlas.ai/funds/world-fund) — Series A