# Tree Climber Publishing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tree-climber-publishing

- Industry: Software
- Headquarters: London, UK
- Website: www.banjorobinson.com
- Total disclosed funding: $1.2M
- Latest round: Seed (Oct 2, 2019)
- Investors on record: 2

## About

Tree Climber Publishing Ltd. operates a subscription service designed for children aged 4-9, providing personalized letters from Banjo, a fictional cat. This service blends storytelling with educational content to enhance literacy and cultural awareness.Tree Climber Publishing Ltd. specializes in delivering engaging educational materials for children through a subscription model. The company is headquartered in London, UK. It was founded by Kate Boyle, who has a background in publishing and children’s education. In October 2019, the company raised GBP 950,000 in a Seed funding round co-led by Collaborative Fund and Sesame Ventures, achieving a post-money valuation of GBP 5.49 million. The company has completed a total of 1 deal as of the latest recorded funding round.Banjo Robinson offers a subscription service tailored for children aged 4-9, delivering personalized letters from a fictional globetrotting cat named Banjo. Each month, subscribers receive a letter that encompasses educational content, activities, and insights into different countries and cultures, thereby aligning closely with 90% of the Key Stage 1 English syllabus. The service promotes literacy by encouraging children to write back to Banjo and enhances their understanding of geography through interactive elements like a world map poster and country-specific activities, including local recipes and creative tasks. The primary customer base includes families in over 43 countries worldwide, where children eagerly anticipate their monthly correspondence, reinforcing engagement with reading and writing in a fun and imaginative way.Banjo Robinson operates on a subscription-based revenue model, where customers pay a recurring fee to receive monthly letters and activity packs. This direct-to-consumer approach fosters a strong relationship with its clientele, encouraging ongoing engagement from children who participate in the program. Each subscription includes various features designed to enhance the learning experience, such as creative activities and cultural explorations tied to Banjo's adventures. The company has garnered a significant following, as evidenced by its positive ratings on platforms like Trustpilot, indicating a high level of customer satisfaction and retention. With 9 out of 10 children responding to Banjo's letters, the subscription model drives revenue while cultivating a community of young readers and writers eager to engage with the material.Tree Climber Publishing Ltd. plans to utilize the GBP 950,000 raised in its latest funding round to enhance its product offerings and expand into new markets. The company is currently designing additional educational products to complement its subscription service, with plans for launch expected by late 2023. Additionally, Tree Climber Publishing aims to penetrate the North American and Asian markets by 2024, targeting families seeking engaging literacy tools for children. The funding will help support these product developments and market expansion strategies.

## Funding rounds

- Seed, Oct 2, 2019, $1.2M — Collaborative Fund, Sesame Ventures

## Investors

- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed
- Sesame Ventures — Seed